Yoomedia PLC
01 June 2007
YooMedia plc / Ticker: YOO / Index: AIM / Sector: Media
1st June 2007
YooMedia plc ('YooMedia' or 'the Company')
Takes Control of Airtime of Pokerzone
YooMedia, the AIM-traded interactive media and games group, has taken control of
the Pokerzone television channel's airtime and certain day-to-day operations
with immediate effect, strengthening its position in the television-related
gambling market, which the Board believes is set to become a key sector
following the implementation of the Gaming Act on 1st September 2007. In return
for the control of the airtime, the Company has written-off certain de minimis
trade receivables relating to Pokerzone.
YooMedia will supplement the channel's existing poker-related programming with
additions from its other gambling formats, including roulette. Pokerzone will
continue to be broadcast on Sky Channel 843, whilst YooMedia's suite of
interactive gambling content will continue to be available by pressing the red
button broadcast on the channel. The Board intends to incorporate transactional
gaming content in Pokerzone's broadcast content, potentially generating
transactional gaming revenues from viewers. The Board also intends to offer
airtime to other gaming operators to promote their services in return for fees.
The Board estimates that such a prominent position for a channel would be valued
at circa £250,000.
In recent years, Pokerzone has been one of the leading providers of casino and
poker related television programming to over 16 million homes across Europe. The
channel, which uses edit, office, play-out and live studio facilities at
YooMedia's Broadcast Centre at Wapping, will continue to be broadcast from
there. The change in control over Pokerzone's airtime comes after the Pokerzone
channel's original owners announced their withdrawal from the television market.
YooMedia Managing Director Neil MacDonald said, 'This event gives us full
control over Pokerzone's airtime and licence as well as the ability to leverage
our content further on a prominent gaming platform. Pokerzone will continue to
provide a varied televised gambling offering, initially through pre-recorded
content and we are aiming to reintroduce some live programming on the channel as
soon as possible. Additionally the withdrawal of the original owners allows us
to gain control of a potentially lucrative channel for no consideration.'
* * ENDS * *
For further information, visit www.yoomedia.com or contact:
Michael Sinclair, Chairman YooMedia plc Tel: +44 (0) 20 7462 0870
Neil MacDonald, MD YooMedia plc Tel: +44 (0) 20 7462 0870
Mark Percy Seymour Pierce Limited Tel: +44 (0) 20 7107 8000
Hugo de Salis St Brides Media & Finance Tel: +44 (0) 20 7242 4477
Note to Editors:
YooMedia plc is one of the UK's leading interactive entertainment content and
service providers. It conceives and delivers interactive content with which
brands can engage and secure transactions from their consumer base. This
activity takes place across and can integrate multiple platforms, including
interactive television, the web and mobile phones. The Company's client base
includes broadcasters & content owners; brand owners and advertisers; gaming
operators, and retailers and service providers.
This information is provided by RNS
The company news service from the London Stock Exchange
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