Director/PDMR Shareholding

RNS Number : 2089Z

Mirriad Advertising PLC

20 May 2021

 

20 May 2021

Mirriad Advertising plc

("Mirriad" or the "Company")

PDMR notification

Mirriad Advertising plc, the leading in-content advertising company, was notified yesterday that Ms Kelsey Lynn Skinner, a Non-Executive Director of Mirriad, bought 12,000 ordinary shares ("Ordinary Shares") on 19 May 2021, at a price of 53.4 pence per Ordinary Share.

As a result of the above transaction, Ms Kelsey Lynn Skinner now holds an interest of 12,000 Ordinary Shares, representing 0.004 per cent of the issued share capital of the Company. The total number of voting rights in the Company is 278,991,891.

ENDS

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer 

Tel: [phone]

Nominated Adviser & Broker:

Canaccord Genuity Limited

Simon Bridges

Richard Andrews

Thomas Diehl

Tel: [phone]

Financial Communications:

Charlotte Street Partners 

Tom Gillingham Tel: [phone]

Andrew Wilson Tel: [phone]

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.

PDMR Share Dealings - Further information

The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014), provides further detail in respect of the transactions as described at the beginning of this announcement

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Ms Kelsey Lynn Skinner
2	Reason for the notification
a)	Position / status	Non-Executive Director
b)	Initial notification / amendment	Initial
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares   of £0.00001 each ISIN: GB00BF52QY14
b)	Nature of the transaction	Purchase of 12,000 Ordinary Shares
c)	Price(s) and volume(s)	Price(s) Volume(s) 53.4 pence 12,000
d)	Aggregated information - Aggregated volume - Price	12,000 53.4 pence Total: £6,408.00
e)	Date of the transaction	19 May 2021
f)	Place of the transaction	London Stock Exchange, AIM Market

 

END

 

 

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