Mirriad CEO interview with Madison and Wall

Mirriad Advertising PLC

12 March 2024

 

12 March 2024

RNS Reach - non-regulatory announcement

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad CEO interview with Brian Wieser of Madison and Wall

Leading industry analyst and Mirriad's CEO examine the pressing challenges in the industry and delve into the realm of in-content advertising and the role of AI

Stephan Beringer, CEO of Mirriad, the leading in-content advertising and virtual product placement company, has taken part in an interview with the highly respected advertising sector analyst Brian Wieser.

The interview presents a compelling vision for the future of advertising, where in-content placements not only address the industry's current revenue challenges but also offer a scalable, viewer-friendly alternative that could redefine consumer engagement across TV, streaming, and other media platforms.

Published yesterday, the interview can be read in full via the Madison and Wall Substack, here: https://madisonandwall.substack.com/p/an-interview-with-mirriads-stephan

ENDS

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc Stephan Beringer, Chief Executive Officer Nic Hellyer, Chief Financial Officer	c/o Charlotte Street Partners
Nominated Adviser & Broker: Allenby Capital Limited James Reeve/Lauren Wright (Corporate Finance) Guy McDougall/Matt Butlin (Sales and Corporate Broking)	Tel: [phone]
Financial Communications: Charlotte Street Partners    Tom Gillingham Fergus McGowan	Tel: [phone] Tel: [phone]

Notes to Editors

About Mirriad

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

Mirriad currently operates in the US, Europe, and India.

About Reach announcements

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