PDMR Dealings

RNS Number : 5917J

Mirriad Advertising PLC

22 December 2020

 

Mirriad Advertising plc

PDMR DEALINGS

22 December 2020

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad, the computer vision, technology and AI platform company announces that it has today, on 22 December 2020, issued and allotted 410,000 new ordinary shares of £ 0.00001 each in the Company ("Ordinary Shares") as a result of the vesting and subsequent exercise of share options previously granted to three employees under the Company's long-term incentive plan ("LTIP"), as stated below:  

Simon Redding, Head of Engineering:

1.  Exercise of options over 133,333 Ordinary Shares in the Company at a price of 19.5p per share

2.  Sale of 133,333 Ordinary Shares in the Company at an average price of 43.58p per share

Phil McLauchlan, Chief Scientist:

1.  Exercise of options over 166,667 Ordinary Shares in the Company at a price of 19.5p per share

2.  Sale of 74,890 Ordinary Shares in the Company at a price of 43.58p per share

Niteen Prajapati, Chief Technology Officer:

1.  Exercise of options over 110,000 Ordinary Shares in the Company at a price of 6.25p per share

2.  Sale of 110,000 Ordinary Shares in the Company at an average price of 43.58p per share

Application will be made shortly to the London Stock Exchange for admission of the new Ordinary Shares to trading on the AIM market of the London Stock Exchange, which expected to occur on or around 22 December 2020 ("Admission").

Following Admission, the total issued share capital of the Company will be 278,991,891 Ordinary Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine whether they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

ENDS

For further information please visit  www.mirriad.com or contact:

Mirriad Advertising plc.

Stephan Beringer, Chief Executive Officer	Tel: [phone]
David Dorans, Chief Financial Officer

Nominated Adviser & Broker: Canaccord Genuity Limited

Simon Bridges	Tel: [phone]
Richard Andrews
Thomas Diehl

Financial Communications: Charlotte Street Partners

Tom Gillingham	Tel: [phone]
Katie Stanton	Tel: [phone]

Notes to editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.

PDMR Share Dealings - Further information

The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014) , provides further detail in respect of the transactions as described at the beginning of this announcement

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Simon Redding
2	Reason for the notification
a)	Position / status	Head of Engineering (PDMR)
b)	Initial notification / amendment	Initial
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares   of £0.00001 each ISIN:  GB00BF52QY14
b)	Nature of the transaction	Exercise of 133,333 options over Ordinary Shares Sale of 133,333 Ordinary Shares
c)	Price(s) and volume(s)	Exercise of options and disposal of Ordinary shares Exercise Price(s) Volume(s) 19.5p 133,333 Sale Price(s) Volume(s) 43.58p 133,333
d)	Aggregated information - Aggregated volume - Price	Not applicable - single transaction
e)	Date of the transaction	22 December 2020
f)	Place of the transaction	London Stock Exchange, AIM Market

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Phil McLauchlan
2	Reason for the notification
a)	Position / status	Chief Scientist (PDMR)
b)	Initial notification / amendment	Initial
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares   of £0.00001 each ISIN:  GB00BF52QY14
b)	Nature of the transaction	Exercise of 166,667 options over Ordinary Shares Sale of 74,890 Ordinary Shares to fund exercise price Retained 91,777 Ordinary Shares
c)	Price(s) and volume(s)	Exercise of options and disposal of Ordinary shares Exercise Price(s) Volume(s) 19.5p 166,667 Sale Price(s) Volume(s) 43.58p 74,890
d)	Aggregated information - Aggregated volume - Price	Not applicable - single transaction
e)	Date of the transaction	22 December 2020
f)	Place of the transaction	London Stock Exchange, AIM Market

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Niteen Prajapati
2	Reason for the notification
a)	Position / status	Chief Technology Officer (PDMR)
b)	Initial notification / amendment	Initial
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares   of £0.00001 each ISIN:  GB00BF52QY14
b)	Nature of the transaction	Exercise of over 110,000 options over Ordinary Shares Sale of 110,000 Ordinary Shares
c)	Price(s) and volume(s)	Exercise of options and disposal of Ordinary shares Exercise Price(s) Volume(s) 6.25p 110,000 S ale Price(s) Volume(s) 43.58p 110,000
d)	Aggregated information - Aggregated volume - Price	Not applicable - single transaction
e)	Date of the transaction	22 December 2020
f)	Place of the transaction	London Stock Exchange, AIM Market

ENDS

 

END

 

 

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