Contract Renewal

RNS Number : 3507U

Mobile Streams plc

02 December 2013

 

Mobile Streams extends relationship with IMImobile for apps & games distribution in Africa

London, United Kingdom Ð 2 December 2013 Ð Global mobile content retailer, Mobile Streams, today announces the extension of their partnership with IMImobile to distribute apps and games to a number of leading African mobile operators.

Building on the back of a successful three year relationship, which to date has focused on ringtones, IMImobile will now distribute Mobile StreamsÕ full catalogue of content from Appitalism.com, which includes music, wallpapers, videos, games and apps.

Smartphone usage in Africa is growing significantly and initially Mobile StreamsÕ content will be available in Nigeria & South Africa and will extend to further countries in 2014.

Ashwani Raj Chadha, Director Middle East and Africa at IMImobile said: ÒWe have had a long standing relationship with Mobile Streams over the past three years and are pleased to be extending it. We work with the largest mobile operators in Africa and through that weÕll be providing African consumers with access to Mobile StreamsÕ extensive library of mobile content.Ó

Simon Buckingham, CEO of Mobile Streams said: ÒMobile phone usage continues to grow significantly in Africa and so weÕre delighted to have extended our relationship with IMImobile to bring consumers the full range of our Appitalism products. It is launching initially in the key markets of Nigeria and South Africa and we look forward to extending our African coverage significantly in the coming years.Ó

-ends-

Media Contact:

Mobile Streams - Simon Buckingham (CEO)

[phone]

[e-mail]                                

Maitland Ð Andy Donald

[phone]

Notes to Editors

About Appitalism.com

Appitalism.com combines a social community with an online store, enabling consumers to discover, discuss and download digital media from a catalog of over ten million premium apps, songs, books, games and videos compatible with a broad range of digital devices including smartphones, tablets, PCs and eBook readers. Simply put, there is no better way to discover and download apps and digital content than on Appitalism.com.

About IMImobile 
IMImobile is a leading global provider of end-to-end mobile engagement software and solutions to mobile operators, enterprises and media companies. The company has over 650 employees and offices across Asia, Europe, America and Middle East.

The product and solution portfolio has been developed on a core modular technology platform, the DaVinci Evolved Service Platform, hosted in the cloud. On top of the DaVinci platform sits a suite of consumer lifecycle solutions that allow operators, enterprises and media companies to drive revenue generation, customer acquisition, customer retention, self-care services, business and productivity applications and audience engagement through the mobile device. 

IMImobile is working with over 100 blue chip carriers and enterprises and its services reach over 1.3 billion subscribers in over 72 countries. IMImobileÕs operator customers include Aircel, Airtel, BSNL, France Telecom, Meteor, Millicom, Mobitel, MTN, Reliance, Tata, Telefonica, Tigo, Zain and Vodafone. IMImobileÕs media and enterprise customers include BBC, Centrica, E-ON, Ford, Mahindra & Mahindra, Star TV, Yahoo, Universal Music, and The AA. 

For more information visit www.imimobile.com.

 

END

 

 

NRALLFVRLDLAFIV