Global Rollout of Appitalism

RNS Number : 7439U

Mobile Streams plc

21 October 2010

 

MOBILE STREAMS PLC

("Mobile Streams" or the "Group")

Global Rollout of Appitalism Service into 50 Countries

London - (AIM: MOS) - 21 October 2010 - Following the successful launch of Appitalism.com last month in the U.S., Mobile Streams announces today that the service has now gone live in an additional 50 countries around the world, enabling consumers to discover and purchase locally licensed content compatible with their local devices and in their local currencies.

Regional versions of the Appitalism service are now live in, amongst others, English language markets such as Australia, Canada, Ireland, New Zealand, South Africa and the United Kingdom; in other markets where Mobile Streams has an existing local market knowledge or presence including Argentina, Chile, Colombia, Germany, Hong Kong, Mexico, Singapore and Switzerland; as well as in the so-called "BRIC countries" of Brazil, Russia, India and China.

The rapid rollout of the Appitalism service to a potential audience of several billion people was made possible through the use of cloud computing and global payment platforms that enable Mobile Streams to be the Merchant of Record for hosted transactions processed through the site.

Commenting, Simon Buckingham CEO of Mobile Streams said: "Appitalism was designed from day one to be a global service that builds on the local relationships that Mobile Streams has built around the world over the past decade. With the advent of globally available and popular digital devices and social networks, the time is right for Appitalism to launch itself into the market by offering a social community around apps and digital content that simplifies the discovery of the best new media for consumers no matter where they live or what device they are using."

Independent of any device or platform affiliations, Appitalism.com offers an unbiased and personalised experience for members based on their interests and on feedback from the wider community. Through Appitalism's chat feature, members can discuss, rate and review all of the content on the site, empowering them to collectively determine the best apps and content. Appitalism gives consumers a choice of ways to intuitively discover the latest and greatest digital content- by device or price or through the site's search engine, category directory or community recommendations.

The full list of countries where Appitalism is now live with local billing is Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Denmark, Ecuador, Finland, France, Germany, Hong Kong (PRC), Hungary, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, Uruguay, USA and Vietnam.

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Enquires:

Mobile Streams                                                            [phone]

Simon Buckingham, Chief Executive Officer

Ian Brewer, Chief Financial Officer

Victoria Tayler, Public Relations Manager                   [phone]

Nominated Adviser

Grant Thornton UK LLP                                               [phone]

Philip Secrett

Broker

Singer Capital Markets Limited                                   [phone]

Jeff Keating

About Appitalism.com

Appitalism.com was developed by Appitalism, Inc, a wholly owned subsidiary of Mobile Streams.  Appitalism.comcombines a social community with an online store, enabling consumers to discover, discuss and download digital media from a catalog of over five million premium apps, songs, books, games and videos compatible with a broad range of digital devices including smartphones, tablets, PCs and eBook readers. Appitalism offers an unbiased and personalized experience for members based on their interests and on feedback from the wider community.

Appitalism.com is free to join and active members who write reviews and continually engage with the site are rewarded with titles and badges and earn "App Rewards" for their contributions to the community. App Rewards can be redeemed for content items from the Appitalism catalogue. 

 

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