Launch of New Mobile Service

RNS Number : 8397D

Mobile Streams plc

10 December 2009

 



Mobile Streams Plc

("Mobile Streams" or "the Company")

Mobile Streams Launches New Mobile Marketing and 

Information Services in Argentina

London - 10 December 2009 - Building on the success of its mobile content clubs which have attracted tens of thousands of subscribers, and its longstanding operator portal contracts, Mobile Streams announces today that it has launched two new business lines in Argentina covering mobile information services and mobile marketing services. 

The new information services from Mobile Streams will focus solely on providing text information alerts that appeal to consumers in Argentina who do not have access to or wish to use WAP and GPRS data services for downloading or accessing content on their mobile phones. This differs from content clubs, whose subscribers receive a package of text alerts bundled with content items such as ringtones, wallpapers and videos. 

Pedro Rosillo, Senior Vice President of Latin America at Mobile Streams commented: "SMS text messaging is the dominant form of messaging and communication in our market so these new information services extend our reach and appeal to more consumers who want to receive news, weather, sports, horoscopes, lotteries and other types of text alerts on their mobile phones."

The new mobile marketing services team will assist brand owners in developing and running their mobile marketing campaigns that feature text and/or mobile content promotions and giveaways. With high levels of mobile phone usage compared to PCs in the Latin American region, mobile marketing is expected to be a large growth engine within the overall advertising market in the coming years. To deliver these services, Mobile Streams has added a new mobile marketing campaign management module to its proprietary MultiMobi technology platform. 

Simon Buckingham, CEO of Mobile Streams commented: "Its makes perfect sense for us to add these complementary mobile marketing and information services to our portfolio to build on our strong local presence within Argentina and Latin America. We are confident that these services will add further momentum in 2010 to the significant local success we have experienced in 2009."

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Notes to Editors

About Mobile Streams 

Mobile Streams retails and distributes mobile content globally and efficiently through: the mobile internet via its www.Ringtones.com and www.MobileGaming.com superstores; mobile application stores including Apple iTunes and Google AndroidTM; and mobile operator portals and storefronts.

Mobile Streams operates subsidiaries in North America, Europe, Latin America and Asia and has approximately 70 employees.

For more information, please go to www.mobilestreams.com.  Follow Mobile Streams on Facebook (http://www.facebook.com/MobileStreams and Twitter (http://twitter.com/MobileStreamsCo).

Enquiries

Mobile Streams                                                                         [phone]

Simon Buckingham, Chief Executive Officer

Victoria Taylor, Global Communications Manager

Nominated Adviser

Grant Thornton Corporate Finance                                          [phone]

Philip Secrett

Broker

Singer Capital Markets Limited                                                [phone]

Jeff Keating

 

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