Vuesia platform announcement
Mobile Streams plc
31 May 2006
31st May 2006
Sony Pictures Entertainment selects Mobile Streams' Vuesia platform to mobilise
The Da Vinci Code
Mobile Streams, the global mobile media specialist, has signed a deal with Los
Angeles based Sony Pictures Entertainment (SPE) to mobilize The Da Vinci Code in
regions including Europe. The deal is Mobile Streams' first major customer win
for its Vuesia platform and return on investment from developing the Vuesia
platform.
Under the terms of the agreement, Mobile Streams used its proprietary technology
platform 'Vuesia' to format 'The Da Vinci Code' into mobile-ready video, audio
and graphic formats. For example, the video clips are approximately two minutes
long and offer mobile users glimpses into different scenes of the famous 'Da
Vinci Code' story.
Vuesia was created from scratch within Mobile Streams to handle complex 3G
content. It provides a solution to the technical challenge posed by multiple
networks, handsets and operating standards by offering a full service mobile
media management solution - from content ingestion, management and delivery to
billing and reporting.
Vuesia was able to 'mobilise' short clips from 'The Da Vinci Code' to meet the
specifications of 13 different European mobile content carriers including
Vodafone Global, 3 UK and 3 Italy. Vuesia automatically delivered the content to
each carrier in their preferred delivery specification, enabling more rapid
subscriber access.
'Mobile distribution is an essential element of our overall Global marketing
strategy for 'The Da Vinci Code',' said Tony Beswick, VP Operations & Technology
Worldwide Product Fulfillment at Sony Pictures. 'After careful due diligence, we
selected Mobile Streams as our global mobile media service provider. We are very
impressed by the Vuesia mobile management solution and with the company's quick
response and extensive global distribution channels.'
Simon Buckingham, Chief Executive of Mobile Streams said: 'This is an exciting
opportunity to showcase the responsiveness of the Vuesia platform to the tight
demands of Sony Pictures Entertainment and their international carrier partners.
Mobile Streams and Sony Pictures Entertainment are now exploring the mobilisation
of many more Sony assets.'
- ENDS -
Enquiries
Mobile Streams
Simon Buckingham, Chief Executive Officer
Jitesh Sodha, Chief Financial Officer +44 207 404 5959
Brunswick Group LLP
Laura Cummings / Dominic McMullan +44 207 404 5959
About Mobile Streams
Mobile Streams is a leading provider of music, comedy, sport and entertainment
content to handsets and other wireless devices, whose mobile expertise and
distribution platform, 'Vuesia,' is used globally by some of the world's largest
media groups and mobile phone networks including Vodafone, and 3 in the UK,
America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada and
Dobson in the US.
'Vuesia' is Mobile Streams' full service enterprise mobile media management
solution. 'Vuesia' facilitates content ingestion, management, delivery, billing
and reporting.
The Company creates, licenses and delivers quality content to Mobile Network
Operators (MNOs) and consumers in the form of ringtones, graphics, video clips
and other products. It has developed relationships with both content owners and
MNOs which enable it to act as an intermediary, providing an end-to-end service
encompassing a broad range of elements from content licensing to content
production, account management and channel management.
Mobile Streams has subsidiaries in Germany, the US, Argentina, Brazil, Mexico,
Chile and Colombia and has approximately 100 employees.
For more information please go to www.mobilestreams.com
'The Da Vinci Code' film starring Tom Hanks is based on the successful book by
novelist Dan Brown. 'The Da Vinci Code' has sold more than 30 million copies and
is available in 40 languages around the world. The film 'The Da Vinci Code,'
directed by Ron Howard, premiered on May 19, 2006.
This information is provided by RNS
The company news service from the London Stock Exchange