Mobistar launches first virtual mobile switchbo...

Brussels, 19 August 2014 - Mobistar is launching Mobiline, a unique B2B solution for SMEs that replaces the conventional fixed phone equipment and fixed line with a virtual mobile switchboard in the cloud - retaining all the fixed line advantages. Flexible working regardless of location while keeping your fixed number, organising conference calls at home and abroad. all of this is now possible with mobile phones alone. Companies that use Mobiline no longer need fixed phones or landlines, saving up to 50% on the cost for fixed telephony services. They can calculate the cost savings with a convenient calculator at mobistar.be/mobiline.Mobiline is 'plug and play', with nothing more than a SIM card and a web interface. Mobistar is the first operator to introduce such a solution on the Belgian market.

The customer at the centre: professional services via fixed numbers without fixed infrastructure.
A survey from a Dutch research company demonstrates that three in four consumers - especially at first contact - prefer getting in touch with a supplier using a fixed number than with companies only available on a mobile number. Mobistar's new Mobiline now brings all fixed line functionalities to the mobile phone via a web interface, and allows to connect one or more fixed numbers to mobile numbers. Companies can be reached anywhere, anytime while managing their own outgoing caller ID.

Working flexibly now becomes even more comfortable for SMEs
A study by Data News shows that 67% of companies rank a mobile strategy somewhere between "important" and "a top priority". According to Stéphane Beauduin, Chief Enterprise & Wholesale Officer at Mobistar, "we are currently undergoing an evolution where the economy as a whole is becoming more mobile. Tablets are replacing laptops and smartphones are making fixed phones obsolete. People are no longer tied down to a fixed workplace. Mobistar is responding to this trend by launching mobile solutions that also make SMEs more mobile and easier to reach. Mobistar wants to accelerate and facilitate the integration of a mobile strategy for its B2B customers. Mobiline is a huge step forward in this process."

In practice this means that employees can personally programme the days and hours they are "on the job" (or not), independent of their location at any given time. For instance, the virtual switchboard automatically switches from Professional mode to Private mode and vice versa. In Private mode employees can be reached at their mobile number and their fixed number(s) will go to their voicemail, while outgoing calls are automatically made with their mobile number. In Professional mode employees can be reached on both their mobile and fixed number(s) and outgoing calls are automatically made with their professional fixed number. Private and professional calls are kept completely separate.

No more expensive fixed infrastructure
Today, companies that wish to be reachable at a fixed number have often no choice but to install a landline and, generally, to purchase an PABX (switchboard) and several fixed phones. Naturally, all this costs a lot of money. Mobiline replaces this switchboard with a 100% cloud-based mobile system, without fixed equipment (no phones, no landlines). By contrast, the advantages of a PABX are retained: fixed phone number and voicemail, hold music, short numbers between colleagues, redirecting calls to another line and organising conference calls. Also, staff can always be reached on their mobile and they can see who's calling. Mobistar's new mobile solution cuts the overall cost of fixed telephony for companies by up to 50% and makes a company much more mobile.

Mobistar (EURONEXT BRUSSELS: MOBB) is one of the main actors on the telecommunications market in Belgium and Luxembourg. The company offers its residential customers postpaid and prepaid innovative mobile telecom products and services. On the business market, Mobistar operates DSL fixed network telephony and high-speed internet, acts as an integrated communications provider and offers a portfolio of mobility and connectivity services. Mobistar is also a wholesale provider, offering access to its infrastructure and service capabilities to its wholesale partners. Mobistar, with the Orange group as major shareholder, is listed on the Brussels Stock Exchange.

For more information, please contact:
	Press service:[e-mail] - http://corporate.mobistar.be/press
	Patti Verdoodt  [phone]
	Investor relations - Siddy Jobe: [phone] - e-mail: [e-mail]
Follow us on Twitter: @PressMobistar

Mobiline FR
Mobiline NL
Mobiline UK

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Source: Mobistar via Globenewswire

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