Director/PDMR Shareholding

Via RNS

19July 2010


MOTHERCARE PLC DIRECTOR PDMR SHAREHOLDINGS

During  the three year  performance period to  31 March 2010, Mothercare's total
shareholder return outperformed the FTSE General Retailers index by 120% and its
underlying profit before interest and tax increased by 64.6%.

Mothercare  plc therefore  announces the  issue of  options under the three-year
Executive  Incentive Scheme (EIP) awards, 2007 cycle. The scheme was approved by
the  shareholders in July 2006. Full  detail in respect of  the operation of the
scheme is set out in the Mothercare plc Annual Report and Accounts, 2010.


Executive Incentive Plan

Under the rules of the Executive Incentive Plan for this award, the award can be
paid  in  full  in  cash,  or  up  to  50% paid  in nil cost share options.  The
Remuneration  Committee has determined that the  maximum 50% will be paid in nil
cash  share options, as listed below. These share options will be exercisable by
each of the participants with effect from 19 July 2011.


+-----------------+------------------------+
| Name            | No. of Options granted |
+-----------------+------------------------+
| Ben Gordon      | 745,610                |
+-----------------+------------------------+
| Neil Harrington | 298,244                |
+-----------------+------------------------+
| Gillian Berkmen | 174,071                |
+-----------------+------------------------+
| Anthony Carr    | 118,503                |
+-----------------+------------------------+
| Richard Street  | 126,190                |
+-----------------+------------------------+
| Susan Malti     | 124,908                |
+-----------------+------------------------+
| Clive Revett    | 95,843                 |
+-----------------+------------------------+
| Jerry Cull      | 106,092                |
+-----------------+------------------------+

The  reference price of the  options is 524p per share  being the closing London
Stock  Exchange Middle Market quotation for a Mothercare plc share on Friday 16
July.




Further information:

Brunswick Group:
Catriona McDermott020 7404 5959

Mothercare plc:
Joanne Russell, Head of Investor Relations.  01923 694900


[HUG#1432479]








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Source: Mothercare Plc via Thomson Reuters ONE