Director/PDMR Shareholding

To the London Stock Exchange

13 September 2011

Mothercare plc


Executive Incentive Scheme (EIP) awards, 2008 cycle

During  the three year  performance period to  26 March 2011, Mothercare's total
shareholder return outperformed the FTSE General Retailers index by 38.29%.

As the performance condition was met Mothercare plc therefore announces an issue
of  options under the above scheme.  The  scheme was approved by shareholders in
July  2006.  Full detail in respect of the operation of the scheme is set out in
the Mothercare plc Annual Report and Accounts, 2011.

Executive Incentive Plan

Under the rules of the Executive Incentive Plan for this award, the award can be
paid  in  full  in  cash,  or  up  to  50% paid  in nil cost share options.  The
Remuneration  Committee has determined that the  maximum 50% will be paid in nil
cost  share options and should  be awarded to the  scheme participants as listed
below.  These share options will be exercisable by each of the participants with
effect from 6 June 2012.

+-----------------+------------------------+
| Name            | No. of Options granted |
|                 |                        |
+-----------------+------------------------+
| Ben Gordon      |                228,224 |
+-----------------+------------------------+
| Neil Harrington |                 91,290 |
+-----------------+------------------------+
| Gillian Berkmen |                 38,485 |
+-----------------+------------------------+
| Jerry Cull      |                 25,299 |
+-----------------+------------------------+
| Susan Malti     |                 28,856 |
+-----------------+------------------------+
| Richard Street  |                 29,141 |
+-----------------+------------------------+


The  reference price of the options is 428.2p per share being the closing London
Stock  Exchange Middle Market quotation for a  Mothercare plc share on Friday 3
June 2011.

Further information:

Brunswick Group
Catriona McDermott
Tel: [phone]

Mothercare plc
Tim Ashby, Group General Counsel and Company Secretary
Tel: [phone]

Joanne Russell, Head of Investor Relations
Tell: 01923 694900







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Source: Mothercare Plc via Thomson Reuters ONE

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