Mothercare announces strategi

RNS Number : 8529G

Mothercare PLC

09 February 2010

Boots and Mothercare commit to developing strategic partnership

Boots and Mothercare today announce that they have agreed to form a strategic partnership to design, source and supply a new children's clothing and accessories brand to be sold exclusively through Boots stores in the UK and the Republic of Ireland.

This builds on the existing successful commercial relationship where Boots sells Mothercare's Early Learning Centre toys in over 400 Boots stores.

Alex Gourlay, Chief Executive, Health & Beauty Division, Alliance Boots, said: "We are very pleased to be extending our relationship with Mothercare. We believe this move will further strengthen our baby and child range and build on our reputation for offering great value children's wear. This agreement demonstrates our commitment to developing strategic partnerships to grow and expand our business."

Ben Gordon, Chief Executive, Mothercare, said: "We are delighted with this latest addition to our existing successful partnership with Boots. We expect this agreement to be a substantial development in our recently announced wholesale strategy. Work has already commenced on what will be a distinctive and quality product range for customers."

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Notes to Editors:

Boots

Boots UK is the UK's leading pharmacy-led health and beauty retailer and has around 2,600 stores in the UK. It is part of Alliance Boots, a leading international pharmacy-led health and beauty group, which has a presence in over 20 countries.

Mothercare plc

Mothercare is a leading global multi-channel retailer of children's and parenting products, operating two leading brands Mothercare and Early Learning Centre, across 52 countries with 1,111 owned and franchised stores worldwide.

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