Acquisition

Next Fifteen Communications Grp PLC 21 June 2005 Next Fifteen Communications Group plc 21 June 2005 Next Fifteen Acquires OutCast Communications following successful Vendor Placing Award-Winning US Technology PR Consultancy Extends Next Fifteen's Leadership in Technology Sector Next Fifteen Communications Group plc ("Next Fifteen"), which is already the holding company of two of the world's top technology PR consultancies, Text 100 and Bite Communications, announces that it has acquired one of the most respected technology PR firms operating in North America, OutCast Communications ("OutCast"). With offices in San Francisco and New York, OutCast's clients include major technology businesses such as Dell Enterprise Products Group, Yahoo!, Mercury, EMC, VMware and salesforce.com, as well as emerging technology companies such as Blinkx, Fortify Software and Oakley Networks. Under the terms of the acquisition, Next Fifteen will pay initial consideration of £3.3 million ($6 million) for OutCast, which is to be funded out of existing cash and debt facilities and a vendor placing which raised £2.5 million. Further consideration will be paid over the next five years based on the performance of the company, with total consideration capped at £7.2 million ($13 million). Under the deal, OutCast will continue to operate as a separate business under its own brand name, with its founders Caryn Marooney and Margit Wennmachers becoming co-Presidents of the business. As Presidents they will report directly to Next Fifteen's Chief Executive Officer, Tim Dyson. Tim Dyson said: "Next Fifteen is keen to build a Group that comprises best-in-class consultancies. We have long been impressed with the way OutCast has approached this sector and have enjoyed competing with them over the years. OutCast has built a great team of consultants that have together built a great business. We look forward to working with them during the next stage in their development." OutCast Communications was founded in San Francisco in 1997. In recent years it has experienced strong growth, with sales in 2004 increasing 28% over the previous year to $6.2 million. Operating profits in the same year were $1.6 million. The firm has also won a string of awards including PR Week's Boutique Agency of the Year award in 2001 and PR Week's award for Technology Campaign of the Year in both 2003 and 2005. In conjunction with the acquisition, Next Fifteen has completed a vendor placing of 4,807,693 ordinary shares of 2.5 pence each at 52 pence per share, to raise £2.5 million. About Outcast Communications OutCast's mission is to provide unparalleled public relations services to the best and brightest technology companies within an environment where its group of talented, aggressive and connected employees can deliver the highest level of customer service and unprecedented results. OutCast has offices in San Francisco, California, and New York City, and can be found online at www.outcastpr.com. About Next Fifteen Next Fifteen Communications Group is a holding company for a number of world leading PR and marketing services firms. The majority of clients are in the technology industry with twelve of the world's top twenty technology businesses being clients of the Group; these include IBM, Apple, Microsoft, Sun Microsystems and Cisco. The Group strategy has also evolved to pursue non-technology clients and the Group already works with such brands as Royal Mail, More Th>n (Royal and Sun Alliance Group), Olympus, Total and the Department for Education and Skills. The Group is made up of four independently branded subsidiaries that operate as autonomous businesses thus enabling them to service competing client businesses. The Group has three broad technology PR subsidiaries: Text 100, Bite Communications and Inferno. The fourth brand, AUGUST.ONE, provides both B2B and Consumer services across a number of vertical market sectors. More information can be found at: www.nextfifteen.com. Enquiries: Next Fifteen Tim Dyson, Chief Executive 00 1 415 350 2801 David Dewhurst, Finance Director 020 8846 0771 Bridgewell John Craven, Director 020 7003 3000 Fred Ward, Associate Director Holborn PR David Bick 020 7929 5599 This information is provided by RNS The company news service from the London Stock Exchange
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