Acquisition
Next Fifteen Communications Grp PLC
21 June 2005
Next Fifteen Communications Group plc
21 June 2005
Next Fifteen Acquires OutCast Communications following successful Vendor Placing
Award-Winning US Technology PR Consultancy Extends Next Fifteen's Leadership in
Technology Sector
Next Fifteen Communications Group plc ("Next Fifteen"), which is already the
holding company of two of the world's top technology PR consultancies, Text 100
and Bite Communications, announces that it has acquired one of the most
respected technology PR firms operating in North America, OutCast Communications
("OutCast"). With offices in San Francisco and New York, OutCast's clients
include major technology businesses such as Dell Enterprise Products Group,
Yahoo!, Mercury, EMC, VMware and salesforce.com, as well as emerging technology
companies such as Blinkx, Fortify Software and Oakley Networks.
Under the terms of the acquisition, Next Fifteen will pay initial consideration
of £3.3 million ($6 million) for OutCast, which is to be funded out of existing
cash and debt facilities and a vendor placing which raised £2.5 million.
Further consideration will be paid over the next five years based on the
performance of the company, with total consideration capped at £7.2 million ($13
million). Under the deal, OutCast will continue to operate as a separate
business under its own brand name, with its founders Caryn Marooney and Margit
Wennmachers becoming co-Presidents of the business. As Presidents they will
report directly to Next Fifteen's Chief Executive Officer, Tim Dyson.
Tim Dyson said: "Next Fifteen is keen to build a Group that comprises
best-in-class consultancies. We have long been impressed with the way OutCast
has approached this sector and have enjoyed competing with them over the years.
OutCast has built a great team of consultants that have together built a great
business. We look forward to working with them during the next stage in their
development."
OutCast Communications was founded in San Francisco in 1997. In recent years it
has experienced strong growth, with sales in 2004 increasing 28% over the
previous year to $6.2 million. Operating profits in the same year were $1.6
million. The firm has also won a string of awards including PR Week's Boutique
Agency of the Year award in 2001 and PR Week's award for Technology Campaign of
the Year in both 2003 and 2005.
In conjunction with the acquisition, Next Fifteen has completed a vendor placing
of 4,807,693 ordinary shares of 2.5 pence each at 52 pence per share, to raise
£2.5 million.
About Outcast Communications
OutCast's mission is to provide unparalleled public relations services to the
best and brightest technology companies within an environment where its group of
talented, aggressive and connected employees can deliver the highest level of
customer service and unprecedented results. OutCast has offices in San
Francisco, California, and New York City, and can be found online at
www.outcastpr.com.
About Next Fifteen
Next Fifteen Communications Group is a holding company for a number of world
leading PR and marketing services firms. The majority of clients are in the
technology industry with twelve of the world's top twenty technology businesses
being clients of the Group; these include IBM, Apple, Microsoft, Sun
Microsystems and Cisco. The Group strategy has also evolved to pursue
non-technology clients and the Group already works with such brands as Royal
Mail, More Th>n (Royal and Sun Alliance Group), Olympus, Total and the
Department for Education and Skills.
The Group is made up of four independently branded subsidiaries that operate as
autonomous businesses thus enabling them to service competing client businesses.
The Group has three broad technology PR subsidiaries: Text 100, Bite
Communications and Inferno. The fourth brand, AUGUST.ONE, provides both B2B and
Consumer services across a number of vertical market sectors. More information
can be found at: www.nextfifteen.com.
Enquiries:
Next Fifteen
Tim Dyson, Chief Executive 00 1 415 350 2801
David Dewhurst, Finance Director 020 8846 0771
Bridgewell
John Craven, Director 020 7003 3000
Fred Ward, Associate Director
Holborn PR
David Bick 020 7929 5599
This information is provided by RNS
The company news service from the London Stock Exchange