Trading update & acquisition

Next Fifteen Communications Grp PLC 05 August 2005 Next Fifteen Communications Group plc 5 August 2005 Pre-Close Period Trading Update and Acquisition Trading update Next Fifteen Communications Group plc ("Next Fifteen" or the "Company") is issuing a trading update ahead of its preliminary results for the year ended 31 July 2005. Next Fifteen is pleased to report that progress has continued in both revenue generation and profitability levels and that these are in line with expectations set when the Company announced record interim results in April. Trading remains strong in all the Company's major markets with Next Fifteen expecting to post its best ever set of full year figures in October. In addition, the Company has in the last two months announced transactions that will enhance the Company's earnings growth in the coming year. On 21 June 2005, Next Fifteen announced the acquisition of OutCast Communications ("OutCast"), a top US technology PR consultancy, and on 19 July 2005 announced the offer to purchase the remaining minority interest of the Company's second largest business; Bite Communications ("Bite"). The board of Next Fifteen (the "Board") is pleased to report that the integration of OutCast is progressing well and that this business is operating in line with internal forecasts. Since the acquisition took place, OutCast has secured new business from Zazzle and Orb. The Company's acquisition of the remaining minority interest in Bite comes when this business is experiencing strong growth, particularly in North America following its winning of the Sun Microsystems business. Acquisition of minority interest in Lexis Next Fifteen is today pleased to announce the acquisition of a 25% stake in Lexis Public Relations Limited ("Lexis"), one of the UK's most respected PR businesses, by its acquisition of a 25% stake in Panther Communications Group Limited ("Panther"), the parent company of Lexis. In the year ended 31 December 2004, Panther achieved net revenue of £4.7 million, profit before tax, adjusted for amortisation, of £580,773 and had net liabilities of £808,351 (excluding intangible assets). Lexis is one of the UK's leading independent PR consultancies delivering intelligent, informed, award-winning work for some of the UK's best-known brands. It is the intention of Next Fifteen to acquire the whole company by 2010 and Panther's existing management has agreed to sell further stakes in the company over the next 5 years. Under the terms of the acquisition, Next Fifteen will pay initial consideration of £1.27 million for 25% of Panther, which is to be funded out of existing cash and debt facilities. Further purchases will be made over the next five years based on the performance of the company, with total consideration capped at £10 million. During 2006 Next Fifteen will increase its shareholding to at least 51% and the consideration for this and subsequent purchases will be satisfied through a combination of cash and Next Fifteen shares, with a minimum of 25% to be in the form of shares. Lexis will continue to operate as a separate business under its own brand name. The acquisition of Lexis will expand Next Fifteen's operations significantly in the UK and provide a key step in achieving the strategy of further developing its presence outside the technology PR sector. The acquisition of Lexis is expected to be earnings enhancing from the first year of ownership. Prospects The Board is optimistic about its prospects for the new financial year as it believes that Next Fifteen's agencies continue to perform more strongly than many of their direct competitors. Furthermore, new business opportunities remain very strong, based on the number of potential clients requesting pitches from the Company's brands across the major markets in which they operate. The Board is encouraged by the recent strengthening of the US economy and dollar. If this year-on-year strength can be sustained it will provide a natural boost to prospects as half the revenue of the Group is now earned in US dollars. About Lexis Lexis was founded in London in 1992 and is a full service agency with consumer, corporate/B2B, consumer healthcare and sport divisions providing in-depth expertise, supported by dedicated creative, digital marketing, sponsorship and design specialists. The firm has won a string of awards; last year's included Marketing Magazine's PR Consultancy of the Year 2004, PR Week's Best Consumer, Best Business Communications and Campaign of the Year 2004, and 8th place in the Sunday Times 'Top 100 Small Companies to Work For' survey. More information can be found at www.lexispr.com. About Next Fifteen Next Fifteen Communications Group is a holding company for a number of world leading PR and marketing services firms. The majority of clients are in the technology industry with twelve of the world's top twenty technology businesses being clients of the Group; these include IBM, Apple, Microsoft, Sun Microsystems and Cisco. The Group strategy has also evolved to pursue non-technology clients and the Group already works with such brands as Royal Mail, More Th>n (Royal and Sun Alliance Group), Olympus, Total and the Department for Education and Skills. The Group is made up of five independently branded subsidiaries that operate as autonomous businesses thus enabling them to service competing client businesses. The Group has four broad technology PR subsidiaries: Text 100, Bite Communications, Outcast Communications and Inferno. The fifth brand, AUGUST.ONE, provides both B2B and Consumer services across a number of vertical market sectors. More information can be found at: www.nextfifteen.com. Enquiries: Next Fifteen Tim Dyson Chief Executive - 001 415 350 2801 David Dewhurst Finance Director - 07974 161 183 Holborn Public Relations Trevor Phillips - 020 7929 5599 This information is provided by RNS The company news service from the London Stock Exchange
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