25 July 2017
Taptica International Ltd
("Taptica" or the "Company")
Cleansing Announcement: Potential Acquisition
Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, notes that in accordance with Article 11 of EU Regulation 596/2014 it had been in discussions regarding the potential acquisition of an asset within the video marketplace, however following completion of due diligence the Board decided not to proceed with the acquisition at this time. Taptica will continue to contemplate further acquisition opportunities as they arise, where the Board believe they will add value to the Company's proposition.
This announcement contains inside information for the purposes of Article 7 of EU Regulation 596/2014. Upon the publication of this announcement, this inside information is now considered to be in the public domain.
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About Taptica
Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. It works with more than 600 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston, Beijing, Seoul and London. Taptica is traded on the London Stock Exchange (AIM: TAP).