Integration Update

RNS Number : 1671X

Taptica International Ltd

26 April 2019

 

26 April 2019

Taptica International Ltd

("Taptica," or the "Group")

Integration Update:

Tremor Video and RhythmOne combine video advertising capabilities

Taptica International Ltd (AIM: TAP), a global leader in advertising technologies for brand advertising and performance-based mobile marketing, announces that the Group's brand advertising division, Tremor Video DSP, has successfully combined its video advertising capabilities with RhythmOne to launch Private Marketplace Packages ("PMPs").

The Group will now be able to provide advertisers with premium supply inventory through owned, controlled and extended packages, known as Tremor Video PMPs. This will enable marketers to share their stories with unique, highly relevant and qualified audiences with Tremor Video PMPs providing high-quality video supply through invitation-only, auction-based marketplaces owned and operated by Taptica (previously RhythmOne). Additionally, these PMPs utilise the Company's RhythmGuard technology, ensuring their scalability, precision and quality.

The PMP offering will include four different types:

·   Contextual - increasing the relevance of advertisers' messaging through content targeting

·   Demographic - ensure advertisers engage target audiences effectively based on age and gender

·   Performance - reach consumers across desktop, mobile and connected TV (CTV)

·   Advanced TV - captivate key audiences within high-quality and highly viewable content across CTV

Ofer Druker, Chief Executive Officer of Taptica International, commented:

"Combining RhythmOne's and Taptica's video advertising capabilities was a key element of the rationale underpinning the merger of the two businesses and the launch of Tremor Video PMPs will allow advertisers to show their videos in some of the most highly sought-after environments in the digital space.

"We look forward to beginning to capitalise on the synergies generated by the merger with the launch of Tremor Video PMPs serving as an excellent example of the opportunities that we expect to deliver in the near-term."

For further information or enquiries please contact:

Taptica International Ltd	Tel: [phone]
Tim Weller, Non-Executive Chairman Yaniv Carmi, Chief Financial Officer
finnCap Ltd Jonny Franklin-Adams James Thompson Hannah Boros	Tel: [phone]
Vigo Communications Jeremy Garcia Antonia Pollock Charlie Neish	Tel: [phone]

About Taptica

Taptica International Ltd is a global leader in advertising technologies, operating in more than 70 countries. It has three core divisions: Tremor Video DSP (brand advertising), Taptica (performance advertising) and a Media division.

Tremor Video DSP helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence-innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, influencer marketing, and private marketplaces.

The Taptica performance business is an end-to-end mobile technology advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today. Its proprietary technology leverages big data to target quality media at scale. It works with more than 600 advertisers including Amazon, Alibaba, Bytedance, Netmarble, Stubhub and OpenTable.

Taptica International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Asia-Pacific, Europe, India, and Latin America, and is traded on the London Stock Exchange (AIM: TAP).

 

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