Ofer Druker to join Taptica

RNS Number : 0361V

Taptica International Ltd

31 October 2017

 

31 October 2017

Taptica International Ltd

("Taptica" or the "Group")

Ofer Druker to join Taptica as Executive Chairman of Tremor Video DSP

Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, is pleased to announce that Ofer Druker will be joining Taptica as Executive Chairman of Tremor Video DSP ("Tremor"), its wholly-owned subsidiary for video advertising optimisation and attribution that was acquired by the Group in August 2017. Mr. Druker, who brings almost 20 years' industry experience, is due to commence his role in 2018.  

Working from the Tremor headquarters in New York, Mr. Druker will work with Taptica's CEO with whom he will focus on the Group's M&A strategy and growth to take the Group to the next level. For Tremor, as Executive Chairman, Mr. Druker will mainly focus on strategic matters, data partnerships, expanding Tremor into further global markets and engaging with the supply side segment - leveraging his experience and substantial network built over almost two decades of operating in the industry.

Mr. Druker joins the Group from Matomy Media Group Ltd (LSE: MTMY; TASE: MTMY.TA) ("Matomy"), a global media company with a portfolio of data-driven platforms for mobile, domain, video and email advertising, which he co-founded in 2007. As Chief Executive Officer of Matomy, he led the business from a start-up to a public company with 12 global offices and generating over $270m per year through organic growth and successful acquisitions. Prior to this, Mr. Druker held senior roles at Soho Digital International and Cydoor Desktop Media, which were pioneering digital media companies.      

Hagai Tal, Chief Executive Officer of Taptica, said: "We are delighted to welcome Ofer to Taptica, who brings significant experience in the digital advertising industry at the highest level. His track record means that he is well-placed to enhance the skillset of the management team and help deliver Taptica's goal of global expansion for the Group. We look forward to benefiting from his expertise as we continue to execute on our strategy of building a truly global business with a unique offering based on next-generation mobile usage, combining mobile, video and social programmatic ad buying platforms."

Ofer Druker, Executive Chairman of Tremor Video DSP, a Taptica company, added: "Tremor Video DSP has an excellent brand name, which is supported by its industry-leading technology for video buying, optimisation and achieving clients' KPIs. Together with Taptica, we will enhance the offer to brands and their advertising agencies. I am excited about working alongside Tremor's management team to leverage this significant competitive advantage and also joining the Taptica senior management team to support the sustained expansion of the Taptica group globally."

For further details:

Taptica	[phone]
Hagai Tal, Chief Executive Officer
finnCap (Nomad and Joint Broker)	[phone]
Jonny Franklin-Adams, James Thompson - Corporate Finance Tim Redfern, Richard Chambers - Corporate Broking
Berenberg (Joint Broker)	[phone]
Chris Bowman, Mark Whitmore
Luther Pendragon (Financial PR adviser)	[phone]
Harry Chathli, Claire Norbury

About Taptica

Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. It works with more than 600 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston, Beijing, Seoul, Tokyo and London. Taptica is traded on the London Stock Exchange (AIM: TAP).

 

END

 

 

MSCFDMSSFFWSESS