Taptica expands into UK with opening of office

RNS Number : 3766X

Taptica International Ltd

21 February 2017

 

21 February 2017

Taptica International Ltd

("Taptica" or the "Company")

Taptica expands into UK with opening of office

UK is the fifth international market to have Taptica presence after US, China, Korea and Japan

Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, announces that it has expanded its international footprint with the opening of an office in the UK. This is the fourth international presence to be established by Taptica in the past 12 months.

In the UK, Taptica will work with advertising agencies to bring brands into the digital and mobile world, with a primary focus on the entertainment, e-commerce, retail, digital banking, travel and gaming sectors. The Company intends to leverage its relationship with two of Europe's largest advertising agencies with headquarters in UK to penetrate these sectors. Opening an office in UK will enable Taptica to better serve its existing client base in the UK and Europe as well as to target new customers and further expand its addressable market.

Amit Dar, who is responsible at Taptica for Strategic Partnerships in Europe, has relocated to London to head-up the UK office. He has been with Taptica for the past two years and has worked for over five years in the mobile industry. Amit has experience in on-boarding and engaging strategic partners, both demand and supply side, to utilize Taptica's technology and data for mobile marketing efforts. Prior to joining Taptica, he worked for Xura.

According to Zenith's Advertising Expenditure Forecasts (Zenith's Media Consumption Forecasts 2016), the UK is the second‐most‐advanced mobile advertising market. Zenith's report suggests that in 2017, the UK will be one of only two markets where mobile accounts for more than half (51%) of internet advertising, and where more advertising expenditure will be allocated to mobile than any other medium. Mobile advertising is expected to account for 28% of total UK advertising expenditure in 2017, and 39% in 2018.

Hagai Tal, Chief Executive Officer of Taptica, said: "We are delighted to open this new office in the UK, which advances our strategy of increasing our international presence. Also, being close to two prominent advertising agencies, with whom we already have a good relationship, positions us well to become a leading player in this key growth market where mobile advertising expenditure is increasing."

For further details:

Taptica Hagai Tal, Chief Executive Officer                                 Investec Bank Dominic Emery, Henry Reast, Junya Iwamoto    Luther Pendragon Harry Chathli, Claire Norbury

[phone] [phone] [phone]

Taptica will be attending Mobile World Congress in Barcelona, Spain, which is taking place from 27 February to 2 March 2017. Management will be available at Booth C20 in Hall 8.1 in the App Planet zone.

About Taptica

Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. It works with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Beijing, Seoul and London. Taptica is traded on the London Stock Exchange (AIM: TAP).

 

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