Trading Update

RNS Number : 9348Q

Taptica International Ltd

25 February 2019

 

25 February 2019

Taptica International Ltd

("Taptica" or the "Company")

Trading Update

Taptica (AIM: TAP), a global leader in advertising technologies for performance-based mobile marketing and brand advertising, announces a trading update.

Trading at the beginning of the current financial year has been varied, with Taptica's performance-based advertising activities continuing to experience the anticipated industry wide headwinds across the supply chain, which management expects to impact performance of this division in 2019. One of the strategic drivers underpinning the proposed merger with RhythmOne is to endeavour to mitigate market volatility within this division by providing additional access to supply as well as to deliver a number of further synergies.

Business remains robust within Taptica's brand advertising platform, Tremor Video DSP, with management focused on delivering sustainable margin improvement.

Taptica continues to make progress in broadening its blue-chip customer base internationally, with recent client wins in its performance marketing division including Trainline, Europe's leading independent train ticket retailer, and Bytedance, the Chinese internet technology company - owner of TikTok and Ex Music.ly. In the brand advertising segment, Taptica has also added Mazda, the Japanese multinational automobile manufacturer, and Hertz, the international car rental company.

The business remains highly cash generative and with a strong balance sheet. As at 31 December 2018, Taptica had net cash of $54.4 million, which was following a $2.7 million dividend paid to shareholders on 20 November 2018.

The Company confirms that it closed 2018 in-line with management expectations and will publish its final results for the year ended 31 December 2018 on 26 March 2019.

The above trading update has also been made available in the RhythmOne Scheme of Arrangement document, posted to RhythmOne shareholders today.

Total Voting Rights and Rule 2.9 Announcement

In accordance with Rule 2.9 of the Code, that as at close of business on 22 February 2019 its issued share capital (excluding ordinary shares held by the Company in treasury with no voting rights) consisted of 68,651,473 ordinary shares of NIS 0.01 pence each. Therefore, the total number of shares with voting rights is 68,651,473.

This figure represents the total voting rights in the Company and may be used by shareholders as the denominator for the calculations by which they can determine if they are required to notify their interest in, or a change to their interest in, the Company under the Financial Conduct Authority's Disclosure and Transparency Rules.

The International Securities Identification Number for Taptica's ordinary shares is IL0011320343.

The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014.

For further information please contact:

Taptica	[phone]
Tim Weller, Non-Executive Chairman Yaniv Carmi, Chief Financial Officer
finnCap	[phone]
Corporate Finance: Jonny Franklin Adams, James Thompson, Hannah Boros
Corporate Broking: Tim Redfern
Vigo Communications	+ 44 20 7390 0230
Jeremy Garcia Antonia Pollock Charlie Neish

 About Taptica

Taptica International Ltd is a global leader in advertising technologies that operates in more than 70 countries. It has two revenue streams: performance-based marketing, provided by its Taptica business, and brand advertising, provided by its Tremor Video DSP business.

The Taptica business is an end-to-end mobile technology advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. It works with more than 600 advertisers including Amazon, Disney, Twitter, OpenTable, Expedia and Zynga.

Tremor Video DSP is the leading programmatic video platform, matching advertisers with audiences - wherever they may be. Delivering custom video experiences across all screens, Tremor Video DSP helps advertisers tell captivating brand stories to create meaningful, personalised moments with prospective customers. Tremor Video DSP works with the top agencies and advertisers in the US.

Taptica International Ltd is headquartered in Israel with offices in San Francisco, New York, Tokyo (Adinnovation), Beijing, Seoul and London, and is traded on the London Stock Exchange (AIM: TAP).

 

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