Etisalat and Nokia collaborate to boost advance...

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Working together to provide convenient payment options for accessing
OVI Maps and N-Gage Mobile Gaming services

Abu Dhabi, United Arab Emirates and Espoo, Finland - As part of their
plans to further boost the adoption of advanced Mobile Internet
services in the Middle East, Etisalat and Nokia announced a joint
collaboration to provide convenient access to advanced mobile
Internet based services. These services include maps, navigation and
games on Nokia devices, based on the Ovi services platform provided
by Nokia.

In the first phase of the collaboration, Etisalat's UAE mobile
customers will be able to enjoy Ovi Maps and N-Gage Games on their
Nokia devices, through an easy and convenient payment mechanism.
Subscribers to Ovi Maps and purchasers of N-Gage games can now choose
to combine their payments for these advanced mobile internet based
services with their Etisalat account. The payment will be directed to
their account automatically, if chosen accordingly, while customers
will also have the existing option of paying through their credit
cards.

The United Arab Emirates will be the first country in the Middle East
and Africa to roll out this service during Q2, 2009, while the
cooperation will be extended to other Etisalat operations in the
Middle East and Africa in due course.

"Etisalat is delighted to associate with Nokia to promote the next
generation mobile Internet services in the Middle East. Etisalat
strives to offer the best mobile experience to its customers, while
providing them the benefits of convenience, coverage and value.
Through this association, Etisalat customers will be able to enjoy
advanced services like Mobile gaming and Ovi maps, on Etisalat's
widespread and reliable network, that covers the whole UAE for 2G and
2.5 G and 99% of populated areas for 3.5G networks." said Essa Al
Haddad, Chief Marketing Officer, Etisalat.

"We also look forward to extending this association to all our
subsidiaries to boost the adoption of mobile Internet services across
the region," added Al Haddad.

"We are excited to be further promoting our good cooperation with
Etisalat. As market leaders, this agreement allows us to combine
great services with ease of accessibility to provide consumers with a
seamless user experience.  Nokia will continue to improve the way
people discover and use our services through Ovi, as we continue to
add new elements and services.  Our focus is on building the best
possible experiences and giving our consumers the choice to access
them the way they choose," said Urpo Karjalainen, Senior Vice
President, Operator Sales, Nokia.

Ovi allows easy access to Nokia services like maps, navigation,
games, messaging and music, as well as the ability to manage, sync
and share personal files or information.
Ovi, the consumer brand for Nokia internet services, brings together
the online world, the mobile device and computer into an easy to use
and consistent consumer experience.

About Etisalat
Etisalat has been the telecommunications service provider in the
United Arab Emirates since 1976. Since then, it has built up
state-of-the-art telecom infrastructure and taken a leadership
position of innovation and reliability among regional and
international operators.

Etisalat is one of the largest telecommunications companies in the
world and the largest operator in the Arab world headquartered in the
UAE (as per FT500 March 31, 2008).

Etisalat operates in 18 countries across Asia, the Middle East and
Africa, servicing over 74m customers. It also has Points of Presence
(PoP) in New York, London, Amsterdam, Frankfurt, Paris and Singapore
providing a truly global reach.

In addition to being the UAE's telecom provider, Etisalat has now
expanded to manage and operate telecom companies in Saudi Arabia,
Egypt, Sudan, Pakistan, Tanzania, Benin, Burkina Faso, Gabon, Niger,
Togo, Republic of Central Africa, Ivory Coast,  Nigeria , Indonesia
iran and Afghanistan. With shares in Sudan's 'Sudatel', Inida,
Qatar's Q-Tel and Thuraya, the satellite telephone service provider,
Etisalat is a key regional player that lends its expertise and
resources towards the betterment of information and communication
technology.
Visit Etisalat at www.etisalat.ae

About Nokia
Nokia is the world's number one manufacturer of mobile devices by
market share and a leader in the converging Internet and
communications industries. We make a wide range of devices for all
major consumer segments and offer Internet services that enable
people to experience music, maps, media, messaging and games. We also
provide comprehensive digital map information through NAVTEQ and
equipment, solutions and services for communications networks through
Nokia Siemens Networks.


Media Enquiries:

Etisalat
Mohammad Okour
Tel. [phone]
Email: [e-mail]
www.etisalat.ae

Nokia
Communications
Tel. [phone]
Email: [e-mail]

www.nokia.com


 
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