Global consumer survey reveals that majority of...

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Espoo, Finland - Only 3% of people recycle their mobile phones
despite the fact that most have old devices lying around at home that
they no longer want, according to a global consumer survey released
by Nokia today. Three out of every four people added that they don't
even think about recycling their devices and nearly half were unaware
that it is even possible to do so.

The survey is based on interviews with 6,500 people in 13 countries
including Finland, Germany, Italy, Russia, Sweden, UK, United Arab
Emirates, USA, Nigeria, India, China, Indonesia and Brazil. It was
conducted to help Nokia find out more about consumers' attitudes and
behaviors towards recycling, and inform the company's take-back
programs and efforts to increase recycling rates of unused mobile
devices.

Markus Terho, Director of Environmental Affairs, Markets, at Nokia
said, "It is clear from this survey that when mobile devices finally
reach the end of their lives that very few of them are recycled. Many
people are simply unaware that these old and unused mobiles lying
around in drawers can be recycled or how to do this. Nokia is working
hard to make it easier, providing more information and expanding our
global take-back programs." He added, "If each of the three billion
people globally owning mobiles brought back just one unused device we
could save 240,000 tonnes of raw materials and reduce greenhouse
gases to the same effect as taking 4 million cars off the road. By
working together, small individual actions could add up to make a big
difference."

The findings highlight that despite the fact that people on average
have each owned around five phones, very few of these are being
recycled once they are no longer used.  Only 3% said they had
recycled their old phone. Yet very few old devices, 4%, are being
thrown into landfill. Instead the majority, 44%, are simply being
kept at homes never used.  Others are giving their mobiles another
life in different ways, one quarter are passing on their old phones
to friends or family, and 16% of people are selling their used
devices particularly in emerging markets.

Globally, 74% of consumers said they don't think about recycling
their phones, despite the fact that around the same number, 72%,
think recycling makes a difference to the environment. This was
consistent across many different countries with 88% of people in
Indonesia not considering recycling unwanted devices, 84% in India,
and 78% of people in Brazil, Sweden, Germany and Finland.

The survey revealed that one of the main reasons why so few people
recycle their mobile phones is because they simply don't know that it
is possible to do so. In fact, up to 80% of any Nokia device is
recyclable and precious materials within it can be reused to help
make new products such as kitchen kettles, park benches, dental
fillings or even saxophones and other metal musical instruments.
Globally, half of those surveyed didn't know phones could be recycled
like this, with awareness lowest in India at 17% and Indonesia at
29%, and highest in the UK at 80% and 66% in Finland and Sweden.

Mr Terho said, "Using the best recycling technology nothing is
wasted. Between 65 - 80 per cent of a Nokia device can be recycled.
Plastics that can't be recycled are burnt to provide energy for the
recycling process, and other materials are ground up into chips and
used as construction materials or for building roads. In this way
nothing has to go to landfill."

Many people interviewed for the survey, even if they were aware that
a device could be recycled, did not know how to go about doing this.
Two thirds said they did not know how to recycle an unwanted device
and 71% were unaware of where to do this.

Nokia has collection points for unwanted mobile devices in 85
countries around the world, the largest voluntary scheme in the
mobile industry. People can drop off their old devices at Nokia
stores and almost 5,000 Nokia Care Centers. To find their nearest
take back point people can visit www.nokia.com/werecyle.

Responding to the survey findings Nokia is developing a series of
campaigns and activities to give people more information on why, how
and where to recycle their old and unwanted devices, chargers and
mobile accessories. The company is also expanding its global
take-back program by adding many more collection bins and promoting
these in store to raise greater awareness.

About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.

Media Enquiries:

Nokia
Communications
Tel. [phone]
Email: [e-mail]

www.nokia.com


 
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