Latin American Users Recognize Mobility as Prod...

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Thanks to mobile devices' increasing availability and continuing
accessibility for professional users, Latin American users are
joining the mobility wave prevailing in developed markets.



Buenos Aires (Argentina) - With a 52% service revenue share in the
telecommunications market, far exceeding that of fixed telephony
(35%), mobile telephony services, including voice and data, are the
industry's top performer in Latin America, and show the regional
users' need to be continually connected.

These conclusions were addressed by IDC Latin America Telecom
Director Romina Adduci during the conference hosted by Nokia in
Buenos Aires around the new Nokia E66 and Nokia E71 mobile devices,
proposing an ideal balance between personal and professional life.

This mobile services growth is being mainly supported by access to
personal and professional communication resources, ranging from email
solutions, messaging and Internet navigation to more complex,
business-related applications, including CRM, ERP, Workforce
Automation, etc., which are supported by the corporate intranet in
the mobile environment.

Such mobilization is favored by a growing user eagerness and
willingness to make their mobile devices their core communication
tool. According to a survey conducted by IDC, this kind of device
easily tops the list of Latin American aspirations when selecting
among other core, daily routine items, including the wallet, the
keys, etc.

For Latin American users, the entertainment and multimedia experience
leads personal aspirations. But, while major interest for innovative
communication forms is personal, real adoption occurs through the
corporate world, basically for budgetary reasons.

The IDC study states that having a corporate device allowing users to
stay online on the move, wherever they are, is conducive to enhancing
the individual's communication experience significantly. Latin
American users see that mobility brings more efficiencies,
productivity and access to resources in multiple environments, thus
contributing to balancing and even improving their quality of life,
because they are able to manage their communication time and space.

According to the report, mobility is growing in Latin America - a
trend that will continue to be on the rise as long as both users have
more access to devices meeting their resource access expectations,
and service plans are made more available enabling permanent
connectivity at competitive prices.

About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.

Media Enquiries:

Nokia
Communications
Tel. [phone]
Email: [e-mail]

Ketchum Argentina
54 11 4832 7700
Ivan Amadeo
[e-mail]

www.nokia.com


 
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