Nokia #1 choice for mobile navigation in Europe...

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Espoo, Finland - According to the study conducted by Frost & Sullivan
amongst European and Russian consumers, Nokia is the number one
choice for mobile navigation over other leading handset
manufacturers.

The primary aim of the study was to evaluate the perceptions,
understanding, expectations and motivations of European and Russian
consumers towards navigation and location-based services. The key
objectives of the study were to analyse consumers' awareness of, and
level of satisfaction with different types of navigation systems
(e.g. PND, mobile phones), the different features available (e.g.
navigation, 3D imagery, voice guidance, touch screen), location-based
services (e.g. car and pedestrian navigation, traffic information,
social networking) and other telematics features. The study also
aimed at evaluating consumers' perceptions and willingness to pay for
different types of navigation systems, their features and
location-based services as well as determining consumers' brand
awareness and perception.

According to Frost & Sullivan, GPS-enabled devices is a fast growing
market segment in Europe, with more than 30 million devices shipped
in 2008 and close to 80 million devices expected to be shipped by
2010. In Russia in 2008, the market for navigation-enabled mobile
devices grew to over 300 000 units, representing a share of more than
60% of the overall navigation market in Russia.

Altogether 3 119 interviews were conducted for this survey in France,
Germany, Italy, Spain, United Kingdom and Benelux, in addition to 600
interviews conducted in Russia. According to the study, 62% of the
non-owners of a navigation system in Europe and 77% in Russia
consider Nokia as the leading brand for delivering mobile navigation.
Additionally, over 72% of the current users of a navigation system in
Europe and 81% in Russia vote Nokia as the best brand for delivering
mobile navigation.

"Nokia has clearly excelled in identifying growth opportunities in a
maturing mobile handset market by integrating GPS in a large number
of its handsets, making them navigation-ready. With a target of
enabling a majority of its new devices with the GPS feature by 2010,
coupled with the acquisition of mapping and software companies like
NAVTEQ and gate5, the company is clearly building a strong presence
in the mobile navigation markets in Europe and elsewhere," comments
N. Praveen Chandrasekar, Program Manager, Telematics and Infotainment
at Frost & Sullivan. "This vertical integration strategy along with
its position as the leading handset vendor puts the company in a good
position to meet the needs of people both already using and
considering mobile handset-based navigation systems."

According to Frost & Sullivan, Nokia's acquisition of NAVTEQ last
year has enabled it to aggressively venture into the mobile
navigation space with a strong product portfolio. With the recent
launch of Ovi Maps for mobile and web, the company is expanding its
market presence into the service space within the mobile navigation
market. Nokia's aggressive strategies in this market and strong brand
recognition among consumers make it a worthy recipient of Frost &
Sullivan's 2009 European & Russian Mobile Navigation Leading Brand
Awareness Consumer Choice Award.

The latest version of the Ovi Maps for your device is available for
download at www.nokia.com/maps.
The Ovi Maps Beta on the web is accessible at www.maps.ovi.com.

About Nokia
Nokia is a pioneer in mobile telecommunications and the world's
leading maker of mobile devices. Today, we are connecting people in
new and different ways - fusing advanced mobile technology with
personalized services to enable people to stay close to what matters
to them. We also provide comprehensive digital map information
through NAVTEQ; and equipment, solutions and services for
communications networks through Nokia Siemens Networks.

Media Enquiries:

Nokia
Communications
Tel. [phone]
Email: [e-mail]

www.nokia.com

For more information about the study, please contact Frost &
Sullivan:
Jasmine Malone
Promotions Coordinator
Email: [e-mail]


 
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