Nokia adds MOTOR TREND®, AUTOMOBILE® Magazine t...

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Corporate news announcement processed and transmitted by Hugin ASA.
The issuer is solely responsible for the content of this 
announcement. 
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Espoo, Finland - Nokia today announced that SOURCE INTERLINK
MEDIA(TM), a leading vertically integrated magazine publisher with
more than 75 titles, has joined the global Nokia Media Network, a
mobile advertising network comprised of blue-chip publishers, Tier 1
mobile operators and Nokia media properties.  The Nokia Media
Network's wide reach of a global mobile audience is yielding
click-through rates averaging 10 percent in certain channels

The collaboration will incorporate SOURCE INTERLINK MEDIA's(TM)
mobile Web properties, including MOTOR TREND® and AUTOMOBILE®
Magazine, into the Nokia Media Network, which allows advertisers to
place ads on high-quality publisher and operator mobile Web pages, as
well as Nokia properties, representing a reach of more than 100
million mobile consumers around the globe. SOURCE INTERLINK
MEDIA's(TM) magazine publications reach more than 80 million readers
each month.

 "We are pleased to be able to offer our advertisers this ability to
reach a wider audience on the most personal of mediums, the mobile
handset," said Sean Holzman, president of SOURCE INTERLINK
MEDIA's(TM) Enterprises Division. "Our readers represent a population
that is active and constantly on the go, so reaching them via their
mobile phone simply makes sense."

"The Automotive Channel in the Nokia Media Network is already a top
destination for our auto advertisers," said Vice President and Head
of Nokia Interactive Mike Baker. "Adding these leading automotive
publications to our network will enhance our ability to target mobile
consumers who are auto aficionados or in the market for a new car.
We are pleased to have quality publishers like SOURCE INTERLINK
MEDIA(TM) as part of the Nokia Media Network."

Nokia Interactive was formed when Nokia acquired mobile advertising
leader, Enpocket, in October 2007.  Nokia provides mobile advertising
on its Nokia Media Network and award-winning mobile marketing
services to top brand advertisers like Hyundai and Land Rover.
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About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.

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Email: [e-mail]

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Nokia
Communications
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Industry Analysts only:
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[e-mail]

www.nokia.com


 
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