Nokia introduces affordable mobile devices and ...
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First services to focus on email, agriculture and education
New Delhi, India - In its ongoing effort to bridge the digital
divide, Nokia today introduced a range of affordable mobile devices
and innovative new services specifically for people in emerging
markets. In addition to Nokia's lowest cost handset to date, as well
as its first handset for emerging markets with an integrated digital
music player, Nokia unveiled a range of services that leverage the
power of the Internet. Estimated retail prices of the new devices
range from 25 to 90 EUR, with several models expected to begin
shipping in 2008. Nokia's suite of Internet services for emerging
markets will be available beginning in 2009.
"In 2002, Nokia unveiled a strategy to lower the cost of owning and
operating a mobile phone and to bring the benefits of mobile
telephony to people in emerging markets. Today, we are expanding that
vision by introducing a number of devices and services that aim to
bring the power of the Internet to these markets as well," says
Robert Andersson, Executive Vice President, Devices, Nokia. "The
mobile device and the Internet are a powerful combination in
connecting people with each other, accessing information, news,
entertainment and sharing. By introducing products and services that
are affordable, relevant and easy-to-use, we believe Nokia can fuel
the growth of the Internet in emerging markets through mobility."
The first services Nokia will offer in emerging markets will focus on
email, agriculture and education, which based on consumer feedback,
present the strongest demand in emerging markets.
Mail on Ovi, which is enabled on Nokia Series 40 devices, offers the
possibility to create an email account directly on the mobile phone
without having to use a personal computer, giving millions of users
the possibility to create their first internet identity and
communicate in new ways. Mail on Ovi is easy to find, set-up and use,
for immediate email access from your mobile phone. A trial of Mail on
Ovi will launch in a few select markets by the end of November 2008.
The global rollout of Mail on Ovi will be available on all currently
shipping Nokia Series 40 devices by the end of 2008.
Nokia Life Tools is a range of innovative agriculture information and
education services designed especially for rural and small town
communities in emerging markets. Nokia Life Tools helps overcome
information constraints and provides farmers and students with timely
and relevant information. These services use an icon-based,
graphically rich user interface that comes complete with tables and
which can even display information simultaneously in two languages.
Behind this rich interface, SMS is used to deliver the critical
information to ensure that this service works wherever a mobile phone
does, without the hassles of additional settings or the need for GPRS
coverage. Nokia plans to launch the service in the first half of 2009
with the Nokia 2323 classic and the Nokia 2330 classic as the lead
devices in India, and expand it across select countries in Asia and
Africa later in 2009.
Seven new mobile devices offer a range features, styles and price
points
To support the range of new mobile services for emerging markets,
Nokia also expanded its portfolio of affordable mobile phones,
including:
The Nokia 7100 Supernova is a stylish addition to the popular
Supernova collection. Designed for style and entertainment, the
colorful device is highlighted by its large, high resolution color
screen, FM radio and a 1.3 megapixel camera and support for Share on
Ovi, Nokia's online photo sharing service, and other photo sharing
sites. The Nokia 7100 Supernova also includes support for Mail on
Ovi, as well as a browser for surfing information on the Internet.
The Nokia 7100 Supernova is expected to begin shipping in the fourth
quarter of 2008 with an estimated retail price of 75 EUR.
Nokia 7100 Supernova
With dedicated music keys, a digital music player, FM radio and a
standard 3.5 mm connector for headphones, the Nokia 5130 XpressMusic
is Nokia's most affordable music phone to date. Equipped with an
integrated 2 megapixel camera, the Nokia 5130 XpressMusic also
supports image sharing through Share on Ovi, as well as the Mail on
Ovi email service. The Nokia 5130 XpressMusic is expected to begin
shipping in the first quarter of 2009 with an estimated retail price
of 90 EUR.
Nokia 5130 XpressMusic
Premium looks and practicality are the hallmarks of the Nokia 2320
classic, Nokia 2323 classic and Nokia 2330 classic. These affordable
devices support Mail on Ovi and Nokia Life Tools. In addition, the
Nokia 2323 classic offers an FM radio with recording and an Internet
browser. The Nokia 2330 classic is also equipped with an integrated
camera. The Nokia 2320 classic and the Nokia 2323 classic are
expected to begin shipping during the second quarter of 2009 with an
estimated retail price of 40 EUR. The Nokia 2330 classic is expected
to begin shipping during the second quarter of 2009 with an estimated
retail price of 50 EUR.
Nokia 2323 classic Nokia 2330 classic
The Nokia 1202 and Nokia 1661 offer exceptional value from a brand
that represents quality and trust. At only 25 EUR, the Nokia 1202 is
Nokia's lowest cost mobile device to date. Developed specifically for
people in rural areas, the Nokia 1202 includes standard features like
a flashlight, extended battery life, loud ringtones and a phone book
for up to five users. The Nokia 1661 is Nokia's lowest cost color
phone including an FM radio and a large color screen. The Nokia 1661
also supports flashlight, loud ringtones and multiple phonebooks. The
Nokia 1202 is expected to begin shipping in the fourth quarter of
2008. The Nokia 1661 is expected to begin shipping in the first
quarter of 2009 with an estimated retail price of 30 EUR.
Nokia 1202 Nokia 1661
More information and photos in print quality can be found at
www.nokia.com/press/entry.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
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