Nokia introduces Nokia Point & Find, a new ...

Corporate news announcement processed and transmitted by Hugin AS.
The issuer is solely responsible for the content of this 
announcement. 
----------------------------------------------------------------------
--------------    




New platform enables businesses to engage with consumers in real time
with relevant content

San Francisco, CA, USA - Nokia introduces an innovative service
concept that enables people on the move to access relevant
information and services on the internet, simply by pointing their
mobile phone camera at real-life objects.  A beta version of Nokia
Point & Find, focusing on movies, is now available in the UK and US.
Capabilities will later expand into other services and countries.

"With Nokia Point & Find, businesses are able to target engaging
experiences and calls-to-action to consumers. We believe that this
first Nokia Point & Find-based service for movies will add something
special to the cinema experience. Simply by pointing their camera
phone at a poster for a new movie, people can watch the trailer, read
reviews, and find the closest cinema where it is playing," said
Philipp Schloter, General Manager, Nokia Point & Find.

Nokia Point & Find is an open service platform on which other
companies can build innovative customized experiences to drive better
engagement with potential customers. Nokia is inviting businesses,
content providers and agencies to discuss how the Nokia Point & Find
service could help them with specific applications, campaigns or
promotional activities.  Unique experiences can be created through
the self-service Nokia Point & Find Management Portal, or by working
with the Nokia Point & Find professional service team.

Businesses have already recognized the potential for Nokia Point &
Find in their campaigns.

Casey Harwood, Senior Vice President, Digital Media at Turner Europe
said: "Nokia Point & Find is an innovative new service which will
enable users to point their camera phone at various Cartoon Network
related objects and receive relevant show or product information
direct to their handset.  In an on-demand world, this technology
represents an exciting development for both content providers and
consumers."

"BODY WORLDS appeals to adventurous and curious people of all ages.
We see Nokia Point & Find as an intriguing new way for people to find
out about BODY WORLDS & The Mirror of Time at the O2. By integrating
this technology with our outdoor advertising in London we have
created not just another special promotion, but also a chance to
experiment with something quite innovative," said Nicky Hewgill,
Marketing Manager, BODY WORLDS London.

"The Nokia Point & Find service marries the digital world with the
physical world in a way that actually has meaning for brands and
consumers. Not only does it allow consumers to engage with brands in
an innovative way but provides brands 'point and purchase'
opportunities with an on-the-go audience," said Julian Pate, Client
Partner, AKQA.

Nokia Point & Find uses advanced real time image processing and
recognition technologies to link the user to digital content and
services.  It also recognizes bar codes, integrates GPS positioning
technology, and supports category-specific text-entry search.  When
the phone is pointed at an object, Nokia Point & Find uses a variety
of the phone's capabilities including the camera, internet
connectivity, and GPS positioning to evaluate the object. Then, by
rapidly searching through a database of virtually tagged items, the
system identifies the object and returns a set of links to associated
content and services.

Companies interested in using Nokia Point & Find for their own
campaigns can visit 

http://pointandfind.nokia.com to request further
information. Nokia Point & Find's beta release is available for
download into select mobile devices in the UK and US at


http://pointandfind.nokia.com as well.


About Nokia
Nokia is the world's number one manufacturer of mobile devices by
market share and a leader in the converging Internet and
communications industries. We make a wide range of devices for all
major consumer segments and offer Internet services that enable
people to experience music, maps, media, messaging and games. We also
provide comprehensive digital map information through NAVTEQ and
equipment, solutions and services for communications networks through
Nokia Siemens Networks.


Media Enquiries:

Nokia
Communications, North America
Tel. [phone]
[e-mail]

Nokia
Communications
Tel. [phone]
Email: [e-mail]


www.nokia.com


 
--- End of Message ---

NOKIA
P.O. Box 226<br>FIN-00045 NOKIA GROUP   Espoo 

WKN: 870737; 
ISIN: FI0009000681; Index: DJ STOXX Large 200, DJ STOXX 50;
Listed: Nordic list (Large Cap) in THE HELSINKI STOCK EXCHANGE;