Nokia Nseries goes creative at International Ad...

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Espoo, Finland - Nokia Nseries today announced it will be the
exclusive telecom sponsor of the prestigious Young Lions Film
Competition aimed at supporting and nurturing young talent in the
advertising industry. Each of the creative teams in the film segment
will be provided with a Nokia Nseries handset with which to shoot
their entry in this famous annual competition. While the teams shoot
their stories, Nokia will collect footage to produce regular video
blogs highlighting teams in action at www.nseries.com/cannes. In
addition, the footage will be used for a "behind the scenes"
documentary that will be televised globally later on.

"The Young Lions Competition provides us with an excellent
opportunity to showcase our Nokia Nseries range as the mobile devices
for content creation and creativity. With their state-of-the art
image and video capture and sharing features, Nokia Nseries handsets
enable people to take full advantage of their creativity," said Johan
Eidhagen, Marketing Director, Explore category, Nokia.

The Young Lions Competition takes place during the famous Cannes
Lions International Advertising Festival, the "Oscars of
advertising", from June 15-21, 2008. Based on a brief from an
organization chosen by the festival, 27 creative teams will use their
Nokia Nseries device to shoot and edit a 60-second viral film within
48 hours. The winners will be announced on June 21. Nokia Nseries
handsets will also be used for collecting footage of the teams in
action that will be shared in video blogs at www.nseries.com/cannes.

Open to advertising professionals up to 28 years of age, the Young
Lions Competition gathers creative teams from around the world. The
participating teams have been selected through a pre-selection
process in their own country, with the winners attending Cannes.

Nokia will also create 'The Cannes Experiment', a creative hub in the
Palais de Festivals that will give those attending the Festival the
opportunity to play with some customized Nokia Nseries devices and
have their work featured as part of a globally televised program that
is being shot with same Nokia Nseries devices. There will also be
masterclasses on how to use the devices as part of the creative
process, including using them to shoot images or video in unique
ways.

Nokia Nseries handsets are technologically advanced mobile handsets
combining the functionalities of many portable single-purpose devices
in a multi-purpose converged device that is always connected and
enables rich web 2.0 experiences. This range of products offers
leading cellular and non-cellular connectivity such as 3G, WLAN and
HSDPA, pioneering photo and video capture features including
megapixel cameras and Carl Zeiss optics, quick and intuitive sharing
features online, and much more. The flagship product of this range is
the Nokia N95 that has won numerous industry tests, awards and has
been praised by consumers, operators and analysts.

The Cannes Lions International Advertising Festival is the largest
gathering of worldwide advertising professionals and advertisers as
well as the most prestigious annual advertising awards. Each year,
over 10,000 visitors from the advertising and allied industries
attend this event to celebrate the best of creativity across all
media, discuss industry issues and network with one another.

For more information, please visit www.nseries.com/cannes.


About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.

About Nokia Nseries
Nokia Nseries is a range of high performance multimedia computers
that delivers unparalleled mobile multimedia experiences by combining
the latest technologies with stylish design and ease of use. With
Nokia Nseries products, consumers can use a single device to enjoy
entertainment, access information and to capture and share pictures
and videos, on the go at any time.


Media enquiries:

Nokia
Devices Communications
Benjamin Lampe
Tel. [phone]
Email: [e-mail]

Nokia
Communications
Tel. [phone]
Email: [e-mail]


www.nokia.com
www.nseries.com
www.nseries.com/cannes


 
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