Nokia opens satellite design studio in Rio de J...

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Move reflects growing influence of Latin American design and culture
on global design trends

Espoo, Finland - Nokia has opened a satellite design studio in Rio de
Janeiro reflecting the increasing impact Latin American style and
culture is expected to have on the future design of mobile devices
and services.  Based at the Design School of UniverCidade, it will
bring together Nokia designers, students and established local
designers to explore new trends and ideas that will influence
products for the Latin American and global markets.

The satellite studio is the second in a series Nokia is establishing
in the world's hottest new design capitals. The first was opened in
Bangalore, India, last year. Set up in partnership with leading
design schools in each country, the fixed term studios bring Nokia
designers directly into contact with local cultures and influences
that will help inspire new design ideas and provide local students
with hands on experience of working with a world class global design
team.

Alastair Curtis, Nokia's Chief Designer, said, "Brazil is an
incredibly vibrant and diverse place and one that is constantly
transforming and developing itself in new ways. This makes it a
perfect place to inspire designers. It also has a wealth of emerging
new design talent that will play a key role in shaping many of the
global design trends we will see in the next few years. Combining the
experience of our global design team with the local creativity and
perspective of the students is a very exciting and creative way to
explore new ideas in this important market for Nokia."

Over the next two years, the Rio satellite studio will be involved in
a range of research projects exploring new cultural, social and
design influences across Brazil. Nokia designers from around the
world will visit the studio to take part in the research and work
directly with the students.

One of the first projects will be to study graphical design trends in
Rio, looking at a range of influences from street art and graffitti
through to more formal billboard advertising and promotion.  Insights
from this work may influence visual elements in mobile devices such
as wallpapers or screen savers, or areas like packaging and
marketing.

The designers will also look beyond the city to consider how mobile
devices or services could be designed to meet the needs of more rural
communities in Brazil and other countries around the world.

João Lutz, Design Manager of UniverCidade, said "This is an
incredible opportunity for design students to work alongside one of
the world's leading design teams and gain valuable new experiences
and insight. We welcome this investment by Nokia in the design talent
of the future and look forwarding to participating in some really
creative and stimulating projects."

In addition to the the development of the new satellite studio,
Nokia's design team has been working on a number of projects
exploring Latin American culture and trends. In 2003 Nokia extended
its student program to Latin America and has worked with design
schools in Argentina, Brazil and Chile.

Nokia has more than 300 designers in its global team representing 34
different nationalities. This team includes a range of specialists
including industrial designers, psychologists, researchers, colors
and material designers, graphics experts, anthropologists, and user
interface specialists. They are based in many different locations
around the world including studios at Nokia's corporate headquarters
at Espoo in Finland, London, Beijing, Copenhagen, Calabassas in Los
Angeles, and Dallas.

About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries.
Nokia makes a wide range of mobile devices and provides people with
experiences in music, navigation, video, television, imaging, games
and business mobility through these devices. Nokia also provides
equipment, solutions and services for communications networks.

Media Enquiries:

Nokia Communications
Tel. [phone]
E-mail: [e-mail]

www.nokia.com


 
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