Nokia’s global “Calling All Innovators” c...

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Announces collaboration with Sesame Street

White Plains, NY, USA –Save the environment, lift spirits, improve productivity,
educate and contribute to a healthy lifestyle: Nokia wants 2010 to be a year of
good ideas that make a difference in peoples’ lives.  Forum Nokia today
announced Calling All Innovators 2010, an international application development
contest designed to inspire creativity and change.

Calling All Innovators 2010 features four categories for submissions that
enhance the use of Nokia mobile devices in real-world scenarios:

- Eco/Being Green:  apps that help to save the planet with innovative,
eco-friendly uses.

- Productivity:  apps that make your life easier, and help you to be more
efficient, such as utilities, business, or personal finance applications.

- Life Improvement:  apps that positively affect the daily lives of people
living in developing countries by using the prevalence of mobile devices to
teach children and illiterate adults critical skills, and agriculture health.

- Entertainment:  apps that bring out your inner rock star, and show off the
coolest multimedia features, including music, multimedia and games – because
mobile also has to be about having fun!

Additionally, Forum Nokia has teamed up with Sesame Workshop, the producers
behind Sesame Street, for the education subcategory of the life improvement
category to encourage developers to create and offer applications to teach early
literacy on Nokia devices to communities around the world.  Sesame Workshop will
offer guidance during the judging process and work with select developers to
further enhance relevant projects.

"Today’s announcement is brought to you by the letter S," said Purnima Kochikar,
vice president Forum Nokia.  "Teaming up with Sesame Street allows us to inspire
the imagination of developers to help educate children worldwide through
advances in mobile technology with quality, branded content."

The collaboration will encourage developers to create educational applications,
and possibly utilize the Sesame Street characters, for consumers around the
world.  As Sesame Street celebrates its 40th anniversary, this partnership helps
to extend its “longest street in the world” into the digital one.  With an
expertise in using media to reach children, the nonprofit is looking to mobile
as the newest distribution channel of literacy-based content through accessible
mass media.

"With Forum Nokia’s community – over four and a half million developers strong –
we’re challenging those particularly in emerging markets to create educational
tools that make a positive impact," said Jeffrey Fleishman,assistant vice
president for Media Distribution Business Development, Sesame Workshop. "We’re
looking for creators who can bring a fresh perspective and local knowledge to
the growing field of educational mobile applications.  Our goal is to find some
partners with which we can work to extend the power of Sesame Street to new
platforms and places."

One example is the regional Calling All Innovators contest taking place in Latin
America at this time, where developers have been encouraged to publish their
apps to Ovi Store. Finalists in this regional competition will automatically be
entered into the global Calling All Innovators contest.

More details about all the categories for Calling All Innovators, special prizes
and judges can be found on the contest web site at:www.callingallinnovators.com
<

http://www.callingallinnovators.com/>.

Submissions from developers for the 2010 Calling All Innovators contest will be
accepted starting on 1 February 2010. The submission deadline will be 18 May
2010.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized
children’s television programming with the landmark Sesame Street. The Workshop
produces local Sesame Street programs, seen in over 140 countries, and other
acclaimed shows to help bridge the literacy gap including The Electric Company
and Pinky Dinky Doo. Beyond television, the Workshop produces content for
multiple media platforms on a wide range of issues including literacy, health
and military deployment. Initiatives meet specific needs to help young children
and families develop critical skills, acquire healthy habits and build emotional
strength to prepare them for lifelong learning. Learn more at
www.sesameworkshop.org.

About Forum Nokia
Nokia's global developer program, Forum Nokia connects developers to tools,
technical information, support, and distribution channels they can use to build
and market applications around the globe. From offices in the U.S., Europe,
India, Japan, China, and Singapore, Forum Nokia provides technical and business
development support to developers and operators to assist them in achieving
their goal of successfully launching applications and services to consumers and
enterprises. More information is available atwww.forum.nokia.com
<

http://www.forum.nokia.com/>.

About Nokia
Nokia is a pioneer in mobile telecommunications and the world's leading maker of
mobile devices. Today, we are connecting people in new and different ways -
fusing advanced mobile technology with personalized services to enable people to
stay close to what matters to them. We also provide comprehensive digital map
information through NAVTEQ; and equipment, solutions and services for
communications networks through Nokia Siemens Networks.

Media Enquiries:

Nokia
Communications
Tel. [phone]
Email: [e-mail]

Nokia
Communications, America
Tel. [phone]
Email: [e-mail]

Beatrice Chow
Sesame Workshop
Tel. [phone]
Email: [e-mail]


www.nokia.com <

http://www.nokia.com/>



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