Nokia's Ovi Life Tools launched in China

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Affordable mobile solution launched to help connect rural consumers

Beijing, China - Nokia today announced the launch of Ovi Life Tools (Nokia Ovi
Sheng Huo Tong) in China. Designed for the emerging markets, Ovi Life Tools
offers a wide range of information services covering healthcare, agriculture,
education and entertainment. The service addresses the needs of rural consumers
with the vision to provide livelihood and life-impacting benefits to improve
their economic prosperity and quality of life. At launch, two affordable and
easy-to-use mobile phones, the Nokia 1616 and the Nokia 1800, will support the
new service.

"While China's urbanization is growing rapidly, we believe there is a compelling
need to provide mobile solutions in emerging markets bringing affordable,
quality, and locally relevant information direct to the consumer," said Chris
Leong, Senior Vice President, Greater China, Korea & Japan.

"As an innovative rural mobile solution addressing the information gaps of rural
people in China, Ovi Life Tools was designed from the ground up through
extensive research. It is a result of close cooperation between partners and we
are sure it will continue to develop over time helping to enhance the lives of
consumers," said Ms Leong.

According to Sun Xiaoming, Deputy Director of China Rural Technology Development
Center of China's Ministry of Science and Technology, "Currently there are
almost 732 million rural residents in China: which is roughly 55 percent of the
total population. The Chinese Government has consistently placed rural issues as
a top priority, and this includes the development, access and dissemination of
information to people in rural areas.  Fast and effective communication coupled
with locally relevant information will help promote economic growth and
productivity.

"Nokia's Ovi Life Tools is an example of how a private company can provide
innovative solutions which are relevant, affordable and beneficial to the larger
population, and this effectively complements the Government's effort to bridge
the technology and information gap currently faced," Ms Sun said.

"Mobile phones are widely used by people in rural areas; for many, it is their
primary source of information. I would like to congratulate Nokia for developing
a unique and innovative service that has tremendous potential to improve lives
and the livelihood of farmers and sub-urban consumers," added Ms Sun.

Nokia has been working with a number of partners in building Ovi Life Tools in
order to develop a healthy ecosystem for all stakeholders in the value chain
including mobile operators, content providers and service providers.

Mr Li Yong, Chairman of Beijing Nongxintong Technology, the content provider for
the agriculture service, said, "For many years we have been searching for ways
to provide agriculture information that allows rural people to acquire
personalized content on their mobile phones.  The solution that Nokia brings
allows us to do this today."

Nokia's Ovi Life Tools in China
Ovi Life Tools will be available across China on the Nokia 1616 and the Nokia
1800, and will be available on more devices in the future. The SMS-based service
will be in simplified Chinese, and features four categories: healthcare,
agriculture, education and entertainment.

Nokia is launching Ovi Life Tools with six major partners - 39.net, Beijing
Nongxintong Technology Co. Ltd., Beijing Etiantian Net Educational Technology
Co. Ltd (Beijing Sizhong Ltd.), British Council, Kongzhong Corporation and
Sina.com.

The service is available to consumers via subscription or on demand.  Consumers
can activate the service from an icon on the menu of the device and can choose
any one of four selected services* to enjoy a 2-week free trial use. Beside the
free service, users can also subscribe to the other premium content offered in
the menu.

Healthcare services:
The healthcare service features information on topics including Respiratory,
Hepatitis B, Female Illnesses and Male Illnesses. It also includes Pregnancy
Care which provides daily content that parallels the weekly development stages
of pregnancy (e.g. fetal development), and Infant Care, which provides advice
and tips to support child development for the first seven years.  The
subscription cost for each of the healthcare services is RMB 5 per month and
RMB 1 for each on-demand request. The content will be aggregated and brought to
Ovi Life Tools by 39.net.

Agriculture services:
Agriculture service is a package covering Agriculture News, Market Prices, and
Agriculture Weather. The service provides daily market prices of more than 800
markets spanning across city and county levels.  With over 100 commodities in
the database, consumers will be shown a list of popular commodities in their
county where they can select up to three for their daily use.  The subscription
cost for the agriculture service is RMB 8 per month and RMB 1 for each on-demand
request. Nokia is working with Beijing Nongxintong Technology to provide the
agriculture content.

Education services:
The education service features Learn English, General Knowledge and Exam Tips.
These services will be made available in the third quarter of 2010. This service
is only available by subscription, costing RMB 5 per month each.  The content
will be aggregated and brought to Ovi Life Tools by Beijing Etiantian Net
Educational Technology and the British Council.

Entertainment services:
The entertainment service includes Weather, Jokes and Straw Draw, with more
content to be added in the future. The subscription cost is RMB 5 per month and
RMB 1 per on-demand request. The content is provided by Kongzhong Corporation
and Sina.com.

More information about Nokia's Ovi Life Tools in China can be found at
www.nokia.com.cn/olt <

http://www.nokia.com.cn/olt>

Nokia's Ovi Life Tools launches in China with the Nokia 1800 and Nokia 1616
With affordability and ease of use as the cornerstones to solutions designed for
entry markets, the Nokia 1800 and the Nokia 1616 will bring Ovi Life Tools to
China, as well as all the favourite features that consumers around the world
have come to expect from Nokia mobile phones.

The Nokia 1800 features a large color display, exchangeable color covers, FM
radio, a flashlight, a calendar with reminders, MP3-grade ringtones, and an
integrated hands-free speaker.

The Nokia 1616 comes with a long-lasting anti-dust keypad, FM radio, a
flashlight, and a display that makes viewing information on the small screen
easier.

The Nokia 1800 and Nokia 1616 with Ovi Life Tools will be available mid-May. The
estimated retail price is around RMB 250-300.

* The selected four services are: Agriculture, Female Illnesses and Male
Illnesses out of Healthcare category, and Weather from Entertainment category.

About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology
with personalized services that enable people to stay close to what matters to
them. Every day, more than 1.2 billion people connect to one another with a
Nokia device - from mobile phones to advanced smartphones and high-performance
mobile computers. Today, Nokia is integrating its devices with innovative
services through Ovi (www.ovi.com <

http://www.ovi.com/>), including music, maps,
apps, email and more.  Nokia's NAVTEQ is a leader in comprehensive digital
mapping and navigation services, while Nokia Siemens Networks provides
equipment, services and solutions for communications networks globally.



Media Enquiries:

Nokia
Communications
Tel. [phone]
Email: [e-mail]

Nokia
Communications, China
Louise Ingram, Communications Director
Tel. [phone]
Email: [e-mail]

www.nokia.com <

http://www.nokia.com/>



[HUG#1412972]



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