Nokia selects Carat as global media agency network

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Digital capabilities emphasized

Espoo, Finland - Nokia today announced that it has appointed Carat,
part of the Aegis Group, as the single global media partner to handle
its media planning and buying.

Nokia conducted a thorough evaluation process that incorporated
assessments from global, regional and local marketing stakeholders.
The objective of the review was to identify the optimal media
solution for meeting Nokia's evolving requirements for consumer-led,
innovative and creative outcome-based media planning and buying
across the globe.

"We were looking for a partner that offered digital media excellence
to accelerate Nokia's move into solutions marketing. We believe that
innovation will be an important component to improve the
effectiveness of media communications in the future," says Pekka
Rantala, Senior Vice President and global head of Marketing at Nokia.
"We were impressed by the quality of the agencies' responses and the
depth of capabilities that the agencies showed in being able to
contribute to Nokia's business needs. Carat will add value especially
in strategic planning and offer strong digital capabilities,"
concludes Pekka Rantala.

The appointment of Carat will be on a global basis for all countries.
The transition will be completed in the majority of regions in the
third quarter of 2009 with the exception of India and Middle
East/North Africa, which have an extended transition period.

About Nokia
Nokia is a pioneer in mobile telecommunications and the world's
leading maker of mobile devices. Today, we are connecting people in
new and different ways - fusing advanced mobile technology with
personalized services to enable people to stay close to what matters
to them. We also provide comprehensive digital map information
through NAVTEQ; and equipment, solutions and services for
communications networks through Nokia Siemens Networks.

Media Enquiries:

Nokia
Communications, Markets
Tel. [phone]

Nokia
Communications
Tel. [phone]
E-mail: [e-mail]

www.nokia.com


 
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NOKIA
P.O. Box 226<br>FIN-00045 NOKIA GROUP   Espoo 

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