Nokia shapes the future of social location with...

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San Jose, CA, USA - Nokia today presented the next step in its social
location journey with the announcement of the latest version of Ovi
Maps, fast becoming a unique, dynamic and personalized canvas -
sychronized and shared between the mobile and the web - upon which
people will be able to add personal location-based content. This also
marks a shift from the one-size-fits-all static bitmap maps commonly
found on the web, to using Nokia's dynamic vector-graphic maps as a
browser for all your personal map experiences - whether on the web or
on your compatible mobile device.

Nokia also announced the release of the Ovi Maps Player API, a simple
way to embed the rich and dynamic Ovi Maps experience into any
compatible website using basic JavaScript. This opens the Ovi Maps
service and technology for third parties wishing to add greater
contextual innovation to their websites for a deeper level of
integration, sharing and collaboration with their audiences. Now
websites like lonelyplanet.com or social networking sites can include
Ovi Maps which can be personalized with their users' collections of
content and then synchronized onto their compatible mobile devices.

"Ovi Maps is evolving from a consumer service to a live and dynamic
platform for location-based services and content shared between the
mobile device and the web. By adding this richer dimension to Ovi
Maps we are both creating new experiences for consumers and new
opportunities for developers," says Michael Halbherr, vice president,
Social Location services at Nokia. "The Ovi Maps Player API offers an
open and easy-to-use map browser based on simple web technologies
that can be embedded into any website. This is the first step toward
an ecosystem where developers can access Nokia's unique contextual
assets, such as location, to create mobile applications that will
redefine how we use our mobile devices. "

"We are thrilled to be one of the first companies to be working with
the Ovi Maps Player API", says Stephen Palmer, President, Lonely
Planet, EMEA. "This is a transformational partnership, which makes
Lonely Planet content available regardless of time or place. Working
with this new platform adds value to the Lonely Planet offering and
together with Nokia we will help more travellers connect profoundly
with their world, everyday."

The future of mapping is here
The latest version of Ovi Maps application on your device is enhanced
through additional features and services, opening up a new world of
possibilities with better maps than ever before: high resolution
satellite and terrain maps - both in 2D and 3D views - 3D landmarks
for over 200 cities, rotation, tilting, night view, and fly-overs and
fly-throughs. Ovi Maps also offers enriched POI information by Lonely
Planet, Michelin and Wcities, as well as a weather service that
provides 24 hour and 5-day forecasts. Walk from one place to another
by using Walk, pedestrian navigation with routing optimized for those
on foot, providing better orientation in a city or outdoors. Or use
Drive, fully fledged car navigation with enhanced safety and
real-time traffic information covering now more countries.

With Ovi Maps on the web you can also search for addresses and POIs,
find places and save them into Favorites, and organize them into
Collections. Check the weather situation and preplan routes for
walking or driving - and then save them. Your places, collections and
routes can also be synchronized over-the-air between Ovi Maps on your
compatible mobile device and Ovi Maps on the web.

The Ovi Maps Beta on the web is accessible at www.maps.ovi.com.
The latest version of the Ovi Maps Beta for your device is available
for download at Nokia Betalabs at www.nokia.com/betalabs/maps.

Unleashing the innovation with 'Apps on Maps' contest
As one of the first steps to opening Ovi Maps towards developers,
Nokia is inviting ideas for services and content on Maps through the
Calling All Innovators contest in a specific category: "Apps on
Maps". The finalists will have a chance to work closely with Nokia to
develop their ideas into applications and be part of shaping the
developer tools. In addition to winning cash prizes, the finalists
will also have a chance to see their apps distributed via the Ovi
Store.

More information on the soon to be launched Ovi Maps Player API beta
program and 'Apps on Maps' category in the 2009 Calling All
Innovators contest is available at 

http://forum.nokia.com/ovi.

Additional press materials and photos can be found at
www.nokia.com/press


About Nokia
Nokia is the world's number one manufacturer of mobile devices by
market share and a leader in the converging Internet and
communications industries. We make a wide range of devices for all
major consumer segments and offer Internet services that enable
people to experience music, maps, media, messaging and games. We also
provide comprehensive digital map information through NAVTEQ and
equipment, solutions and services for communications networks through
Nokia Siemens Networks.


Media Enquiries:

Nokia
Communications
Tel. [phone]
E-mail: [e-mail]

Nokia
Communications, North America
Tel. [phone]
E-mail: [e-mail]

www.nokia.com


 
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