Pepsi adds refreshing content to Nokia's Ovi Store
NOKIA / Pepsi adds refreshing content to Nokia's Ovi Store processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
Nokia's Ovi Store offers the world's most popular apps and games on their summer
of football channel
Espoo, Finland - Nokia today announced the launch of the Ovi Store football
channel featuring exclusive Pepsi content as well as entertainment, apps and
information from the world's most recognized football content providers. The
channel leverages Ovi Store's global reach to offer Nokia football fans around
the globe the easiest place to shop for the most popular and most refreshing
mobile football content.
Launching today, Nokia's Ovi Store football channel is the ultimate football fan
destination featuring highly popular apps, games, and the ability to quickly
personalize and refresh your Nokia.
As part of Ovi's football offering, Pepsi's charity football anthem 'Oh Africa'
will be featured for sale on Ovi Music Store. The charity single performed by
six-time Grammy nominee, Akon, featuring Keri Hilson, the Soweto Gospel choir
and sixteen youth from around the world is the soundtrack to Pepsi's 2010
football campaign. In addition, Pepsi's football athlete themes and wallpapers
will be available for free on the Pepsi home page at www.ovi.com
<
http://www.ovi.com/>
"Pepsi's unique content combined with Nokia's unparalleled global reach offers
football fans around the world the chance to get involved with this year's great
Football summer no matter where they are," said Marco Argenti, VP and Global
Head of Media, Nokia. "The Ovi Store football promotion offers passionate
football fans instant access to news, apps, games and a growing selection of
personalization content from some of the world's top teams."
Claudia Lagunas, Digital and New Media Director at PepsiCo International
commented: "Working with Nokia allows us to connect and communicate with the
worldwide mobile community. Nokia's Ovi Store offers an exciting new channel
through which to share our football content with millions of football fans
around the globe."
Also launching today is the Nokia Skill Dribbler competition giving mobile
gamers the opportunity to win a Football trip of a lifetime for two to see 'El
Clasico' in Barcelona. To win, skill dribblers have to show off their silky
football game skills, avoiding tackles and keeping control of the ball for as
long as they can to accumulate points. The highest weekly scorers will receive a
shirt signed by a one of the worlds' top footballers and Nokia N97 mini. The top
scorer of the competition will be on their way to Barcelona. To enter and play
Skill Dribbler visit www.ovi.com <
http://www.ovi.com/>.
In addition to PepsiCo's content Nokia's Ovi Store football channel will also
host a long list of further content dedicated to 2010's summer of football. From
competitions and tournament updates to personalizing your device, football is a
lot more fun when you are part of the action. Some of the key content and
features to get you involved include:
Great goals
If you are supporting Brazil, England, or just great football, Great Goals will
whet your appetite for what's to come with a series of free audio and video
downloads dedicated to great goals scored by great players.
Football updates and news
No matter where you are in the world, you can't catch every game of the
tournament but you can still get live updates. 2010's summer of football news
and update applications are available from the largest football websites in the
world. Livemobile Football, ESPN Soccernet, and Goal.com are all available as
free applications to keep you up to date with breaking news from around the
world, previews and recaps of games for all major leagues in the world and
more.
Games
Experience the latest in mobile football gaming and battle to win the cup for
your country. Games available include Gameloft's Real Football 2010 and Real
Football Manager 2010, and beat the rest in the next generation of sports radar
built for speed shooting, Speedhero Multisport, and the latest football games
from EA SPORTS.
Touchnote
A picture is worth a thousand words, but reminding everyone your country beat
their country with a postcard is priceless. This app takes digital pictures and
makes them into physical postcards in a matter of clicks.
Social networking
Whether heading to South Africa or just down the street to your local bar, stay
in touch with your friends and family to let them know where you are watching
the game. Share your football experience with fans back home, comment on games,
post media, and find out where the nearby parties are. Social networks like
Nimbuzz and Buddycloud make sharing easy from your Nokia device.
Ovi Maps
Don't miss the Game because you got lost, Use new Ovi Maps with free walk and
drive navigation available on Nokia smartphones to find your way to stadium,
bar, park, or wherever you choose to watch the game. After the game, find the
best sights, restaurants, hotels and events wherever you are through the Lonely
Planet and Michelin travel guides that come free with the new Ovi Maps. To
download Ovi Maps, visitwww.store.ovi.com <
http://www.store.ovi.com/>.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology
with personalized services that enable people to stay close to what matters to
them. Every day, more than 1.2 billion people connect to one another with a
Nokia device - from mobile phones to advanced smartphones and high-performance
mobile computers. Today, Nokia is integrating its devices with innovative
services through Ovi (www.ovi.com <
http://www.ovi.com/>), including music, maps,
apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital
mapping and navigation services, while Nokia Siemens Networks provides
equipment, services and solutions for communications networks globally.
About Ovi
Ovi is a family of internet services for use on Nokia mobile devices that keeps
people connected to the people and things that matter. Ovi services include Ovi
Maps with walk and drive navigation and premium travel content; Ovi Music with
millions of music tracks; Ovi Mail for email and messaging; Ovi Share for
sharing content; and the Ovi Store, filled with thousands of apps, games and
media from the content industry's biggest names along with independent
developers. Content publishers are invited to distribute and monetize their
content through Ovi by visitingwww.publish.ovi.com
<
http://www.publish.ovi.com/>. More information is available at www.ovi.com
<
http://www.ovi.com/>.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage
brands, including 18 different product lines that each generate more than $1
billion in annual retail sales. Our main businesses - Frito-Lay, Quaker,
Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing,
tasty foods and drinks that bring joy to our consumers in over 215 countries.
With more than $43 billion in 2009 revenues, PepsiCo employs 203,000 people who
are united by our unique commitment to sustainable growth, called Performance
with Purpose. By dedicating ourselves to offering a broad array of choices for
healthy, convenient and fun nourishment, reducing our environmental impact, and
fostering a diverse and inclusive workplace culture, PepsiCo balances strong
financial returns with giving back to our communities worldwide. For more
information, please visit www.pepsico.com.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
PepsiCo
Will Cookson
Tel. +44 (0) 203 003 6397
Email: will.cookson@freud.com
[HUG#1408217]
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