Unlimited music download service redefines Chin...
NOKIA / Unlimited music download service redefines China's mobile digital music landscape processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
Nokia's global mobile music leadership underlined with launch of DRM-free Comes
With Music -service for millions of consumers in China
Beijing, China and Espoo, Finland - Nokia today further increases its global
footprint in the mobile music space with the launch of its ground breaking
service, 'Comes With Music', in China. This announcement sees China's number one
mobile brand drive further innovation in the music space by introducing the
first device and PC-based free, legal, DRM-free music download service in the
world's biggest mobile market.
The launch of Nokia's unlimited music download offering in China adds further
momentum to Nokia's leadership in the world's highest growth markets including
Brazil, Russia and Indonesia. The forthcoming launch of the service in India
will add significant scale and differentiation in another critical market.
In a local partnership with Huadong Feitian, the China launch further showcases
Nokia's expertise in delivering music services, tailored to local consumer
needs. The service delivers a rich catalogue of local artists, unique features
developed for the Chinese market, and a seamless, high quality music download
experience.
Comes With Music will be available to consumers across China via a broad range
of devices and through an extensive nationwide retail network. At launch,
consumers can get unlimited music downloads with the purchase of any one of
eight devices, to include the Nokia X6 32GB and Nokia X6 16GB, Nokia 5230, Nokia
5330, Nokia 5800w, Nokia 6700s, Nokia E52 and Nokia E72i. Entry level prices
will start from EUR 140, excluding local taxes and subsidies.
"This launch delivers a truly mass market music offering from China's most loved
mobile brand. Our broad range of Comes With Music enabled devices and the high
quality, DRM-free catalogue form the perfect legal download recipe for the
world's biggest market for mobile phones," says Liz Schimel, Global Head of
Music, Nokia. "Globally, we have expanded the reach of our music service to 30
markets in just 18 months. We are excited to see consumers building collections
of the music they love through our service, and we are firmly on the path to
delivering legal digital music to all parts of the world. It's fantastic to have
so many local and global labels partner with us to deliver this service in
China. The industry came together to support us in innovating the mobile music
business model in this unique market."
The service will include catalogues from the major global labels Universal Music
Group, Sony Music Entertainment, Warner Music Group, EMI Music, and a host of
local independent labels, including Huayi Brothers Media Group and Taihe Rye.
"China is a massive opportunity and a challenging market to address. Nokia is
the undisputed dominant mobile player within China - there is no better partner
with whom to develop the market in new, imaginative ways and make the most of
its potential," says Rob Wells, Senior Vice President, Digital, Universal Music
Group International.
"We are delighted to be expanding our partnership with Nokia to bring Comes With
Music to the Chinese market," says Thomas Hesse, President, Global Digital
Business, U.S. Sales and Corporate Strategy, Sony Music Entertainment. "We think
there is great potential to convert China's massive audience of music fans into
consumers of legitimate digital music with compelling services that are
easy-to-use and broadly available across a wide array of mobile devices."
Song Ke, CEO, Taihe Rye, says; "We are very excited by the opportunity to have
our music catalogue not only available in China, but to the rest of the world.
Lovers of Chinese music can now download content from Comes With Music,
broadening the market for our artists globally."
"Establishing legitimate online music services in emerging markets is imperative
for the music industry's ongoing effort to remake itself," says Mike McGuire,
Research Vice President, Media IAS Team, Gartner. "By getting the Comes with
Music service up and running in China, and with India coming on shortly, Nokia
is taking important steps in continuing to expand its Comes With Music
ecosystem. It's also playing an important role in developing compelling
alternatives for both artists and labels, and consumers."
Note to editors:
The Comes With Music service will be known locally within China as Yue Sui
Xiang.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology
with personalized services that enable people to stay close to what matters to
them. Every day, more than 1.2 billion people connect to one another with a
Nokia device - from mobile phones to advanced smartphones and high-performance
mobile computers. Today, Nokia is integrating its devices with innovative
services through Ovi (www.ovi.com <
http://www.ovi.com/>), including music, maps,
apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital
mapping and navigation services, while Nokia Siemens Networks provides
equipment, services and solutions for communications networks globally.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com <
http://www.nokia.com/>
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