WWF and IUCN launch new green online community ...

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Two of the world's largest environmental organizations, WWF and IUCN,
supported by Nokia, are launching connect2earth.org for young people
to tell the world what they think about the environment.

Gland, Switzerland, and Espoo, Finland (IUCN, WWF and Nokia) - A new
online community where young people can have their say on the
environment by uploading videos, pictures and comments is being
launched today.

The site, www.connect2earth.org, will also allow people to rank other
entries, discuss the issues that matter most to them, and share smart
ideas and solutions from their own communities. Each month users will
vote on a winner who will be rewarded with a Nokia mobile phone.

The overall winner, selected by a panel of prominent
conservationists, will get the chance to participate in the IUCN
World Conservation Congress in Barcelona this October and present his
or her ideas directly to political, environmental and business
leaders from around the world.

As mobile phones become an increasingly popular way to access the
internet and online communities, the connect2earth site is optimized
for using mobile phones to create short films, capture photos and
submit comments.

IUCN Director General Julia Marton-Lefèvre said: "We live on an
amazing planet - we need to protect it. We want to encourage young
people to be involved in environmental issues and take action. With
connect2earth they have the chance to influence real decision
makers."

James Leape, Director General of WWF International, said:
"connect2earth is a truly global space for young people to connect,
share, express their concerns and their hopes about the environment
online - and win some prizes in the process. This new community
allows them to tell the world why they care about the environment and
why it should be protected."

Kirsi Sormunen, Vice President of Environmental Affairs at Nokia,
said: "Young people feel increasingly strongly about protecting the
environment because, for them, it represents their future. We wanted
to support WWF and IUCN in this exciting initiative to create a way
for young people to express and share their ideas and connect with
their peers in a new way."

The website is aimed at people aged between 13 and 35. Visit
www.connect2earth.org with your PC or mobile phone and start changing
the world now!

About IUCN (International Union for Conservation of Nature)
IUCN, the International Union for conservation of Nature, is the
world's oldest and largest global environmental network. IUCN is a
democratic union with more than 1,000 government and NGO member
organizations, and some 10,000 volunteer scientists in more than 150
countries. The Union's work is supported by 1,100 professional staff
in 62 countries and hundreds of partners in public, NGO and private
sectors around the world.

IUCN helps the world find pragmatic solutions to our most pressing
environment and development challenges by supporting scientific
research; managing field projects all over the world; and bringing
governments, NGOs, the UN, international conventions and companies
together to develop policy, laws and best practice. www.iucn.org

About WWF
WWF, the global conservation organization, is one of the world's
largest and most respected independent conservation organizations.
WWF has a global network active in over 100 countries with almost 5
million supporters.

WWF's mission is to stop the degradation of the earth's natural
environment and to build a future in which humans live in harmony
with nature, by conserving the world's biological diversity, ensuring
that the use of renewable natural resources is sustainable, and
promoting the reduction of pollution and wasteful consumption.
www.panda.org

About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries.
Nokia makes a wide range of mobile devices and provides people with
experiences in music, navigation, video, television, imaging, games
and business mobility through these devices. Nokia also provides
equipment, solutions and services for communications networks.
www.nokia.com

Media Enquiries:

Nokia
Communications
Tel. [phone]
Email: [e-mail]

Sarah Halls
IUCN Media Relations Officer
Tel: [phone]
Mobile: [phone]
Email: [e-mail]

Moira O'Brien-Malone
Head of Media Relations
WWF International
Tel.: [phone]
Mobile: [phone]
E-mail: [e-mail]


 
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