Orad Hi-Tec Systems
03 January 2006
Orad Hi-Tec Systems Limited ('Orad' or the 'Company')
Orad enters into an agreement with Shanghai Media Group
Orad Hi-Tec Systems (Symbol: OHT) has entered into an agreement with Shanghai
Media Group (SMG), located in one of China's most vibrant cities, to provide its
Maestro graphics and Xync systems to SMG's new News Center.
SMG is seeking to centralise and expand its TV news output and has therefore
chosen to provide their new News Centre with a complete end-to-end solution.
Orad has agreed to provide SMG with a comprehensive solution, including Orad's
3Designer creation suite, the newly released HDVG, Xync tracking technology for
the insertion of real time graphics, and a comprehensive package of
visualisation enhancement from Orad partners. In addition, Orad has agreed to
provide its full Avid iNews and Control Air DM integration package to allow
journalists, editors and controllers to interact via Avid's end-to-end news
system.
Avi Sharir, Orad's President and CEO, believes this agreement with SMG
represents another breakthrough for the Company: 'SMG and Orad have been
co-operating since 1999. SMG already use many of Orad's systems and
technologies, and we are very happy that they have chosen Orad again for their
prestigious new News Centre, the first ever in China to use an Avid end-to-end
news solution. SMG reaches more than 80 percent of the total population of China
through their bouquet of news channels. This new agreement proves that our
graphics, camera tracking and the new HDVG video graphics hardware are becoming
the standard in China, and with over 100 systems already installed in there, we
are solidifying our position as the leading real time graphics solution in the
Greater China market,' concluded Mr. Sharir.
About ORAD
Founded in 1993, Orad is a world leader in TV production technology and rapidly
increasing its position in the Virtual Reality industry. Orad's line of products
include virtual sets, on-air graphics systems, virtual advertising, sports
production solutions and hardware for the Virtual Reality industry. Orad has
received extensive worldwide recognition for its systems at a wide-range of
events including the 1999/2000 Emmy Award for the 'Implementation of Real Time
Virtual Imaging for Live Events on Television'. Orad is a publicly traded
company in the Prime Standard on Frankfurt's Wertpapierborse Prime Standard and
Alternative Investment Market of the London Stock Exchange (symbol: OHT).
www.orad.tv
For further information contact:
ORAD Hi-Tec Systems Ltd
Ofir Benovici, 972 9 7676 862
Director of Marketing ofirb@orad.tv
Israel
Shore Capital
Graham Shore, London, UK 44 20 7408 4090
Haubrok Investor Relations
Michael Kempkes, Frankfurt, Germany 49 211 30126102
This information is provided by RNS
The company news service from the London Stock Exchange
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