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Orad Hi-Tec Systems 26 October 2006 Orad intensifies its penetration into the Channel Branding market segment with a new two hundred thousand dollar order from RTR Russia. Orad Hi-Tec Systems (Symbol: OHT), a leading provider of television production and virtual graphics solutions, announces today the sale of its '3Dplay' channel branding solution to RTR Russia, a leading Russian state television and radio broadcasting Company. In today's competitive market, broadcasters have identified the need to differentiate themselves by strengthening their channel identity and increasing viewer loyalty. An essential tool for creating brand loyalty is the addition of a graphical layer that promotes the channel's programming and general information such as; weather, stock market updates, news, programme listings and more. Leading broadcasters like RTR choose Orad's 3DPlay to strengthen their channel identity and to help them stand-out from rival broadcasters. Orad's 3DPlay channel branding solution will provide RTR with the riveting and captivating graphics and state of the art look it requires whilst being easy to use and cost effective. These superior graphics capabilities are made possible thanks to Orad's own HDVG rendering platform. 3DPlay's multi-lingual action interface will enable RTR to easily operate 3DPlay in the language of its choice. 3DPlay can be triggered by an external automation system or it can allow the user to manually override the operation allowing complete flexibility and control. After carefully examining all possible solutions, Orad's 3DPlay was chosen by RTR because of its highly reliable 24/7 service , fully redundant solution and its user-friendly interface. Avi Sharir, CEO and President of Orad commented: 'Orad's channel branding solution - the 3DPlay was formally introduced at the IBC last September. Since then, it has been warmly received by multiple broadcasters, RTR amongst them. We are confident that 3DPlay's highly reliable solution will give RTR the peace of mind of being able to implement the 24/7 channel branding which they have identified as being an essential part of their strategy to put them at the forefront of Russian television.' About ORAD Founded in 1993, Orad is a world leader in TV production technology and is rapidly increasing its position in the Virtual Reality industry. Orad's product line includes virtual sets, on-air graphics systems, virtual advertising, sports production solutions and hardware for the Virtual Reality industry. Orad is a publicly traded company in the Prime Standard on Frankfurt's Wertpapierborse Prime Standard and AIM Market of the London Stock Exchange (symbol: OHT). www.orad.tv For further information contact: ORAD Hi-Tec Systems Ltd Ehud Ben-Yair +972 9 7676 862 C.F.O ehudb@orad.tv Shore Capital Graham Shore, London, UK +44 20 7408 4090 Edicto Investor Relations Dr. Sonke Knop, Frankfurt +49 608494859-1 Germany This information is provided by RNS The company news service from the London Stock Exchange
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