Orad Hi-Tec Systems
08 March 2006
Orad Hi-Tec Systems Limited ('Orad' or the 'Company')
Orad Hi-Tec Systems Limited (Symbol: OHT) has today announced an agreement with
China's national broadcaster, China Central Television ('CCTV'), worth several
hundred thousand US dollars. This agreement will allow CCTV to enhance their
existing sports programming capability in preparation for the 2008 Olympic
Games.
Following the successful implementation of Orad's Sports systems by CCTV Sports
during the October 2005 Chinese National Games in Nanjing, CCTV has decided to
adopt Orad's sport graphic technology in order to enhance its TV sports
production capability by using more sophisticated visual tools. The agreement
with CCTV includes:
- Orad's high end High-Definition/Standard-Definition (HD/SD) HDVG
real-time video graphics computer;
- CyberSport Graphic system that includes Orad's Emmy award CyberSport
software, which provides real time graphics enhancements to a variety of
sports areas; and
- Orad's sports Cyber Graphic module, with several enhancements packages
for soccer, tennis, swimming, athletics and others.
The system will be utilised by CCTV for all the sports events and will be fully
integrated with CCTV's studio working on HD/SD systems. The first live use of
the system is planned for the FINA Swimming Championship, which will be held
during April 2006, in Shanghai, China.
Avi Sharir, President and CEO of Orad, believes that the contract with CCTV, one
of the worlds biggest broadcasters, represents another breakthrough for the
Company's sports graphics solution. 'CCTV Sports broadcast reaches more than 900
million viewers, having the largest viewer population in the world. We are proud
to be part of CCTV's approach for HD broadcast. With this order CCTV joins
Orad's other Sports customers such as Canal+ in France, Televisa in Mexico and
the Dutch Football League, strengthening Orad's position as a provider of
complete sports graphics solutions. We expect our sports graphics systems to be
widely seen in the future in China, which will make it the standard for sports
programming broadcasters in the region' concluded Mr. Sharir.
About ORAD
Founded in 1993, Orad is a world leader in TV production technology and rapidly
increasing its position in the Virtual Reality industry. Orad's lines of
products include virtual sets, on-air graphics systems, virtual advertising,
sports production solutions and hardware for the Virtual Reality industry. Orad
has received extensive worldwide recognition for its systems at a wide-range of
events including the 1999/2000 Emmy Award for the 'Implementation of Real Time
Virtual Imaging for Live Events on Television'. Orad is a publicly traded
company in the Prime Standard on Frankfurt's Wertpapierborse Prime Standard and
Alternative Investment Market of the London Stock Exchange (symbol: OHT).
www.orad.tv
For further information contact:
ORAD Hi-Tec Systems Ltd
Ehud Ben-Yair 972 9 7676 862
CFO and VP Finance ehudb@orad.tv
Shore Capital
Graham Shore, London, UK 44 20 7408 4090
Haubrok Investor Relations
Michael Kempkes, Frankfurt, Germany 49 211 30126102
This information is provided by RNS
The company news service from the London Stock Exchange
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