Orad Hi-Tec Systems
04 November 2003
4 November 2003
Embargoed until 07.00am
ORAD Hi-Tech Systems Limited
ORAD continues its world leadership of on-air 3D Sports Graphics with
CyberSport 4
London, United Kingdom, November 04, 2003 - ORAD Hi-Tec Systems Limited (symbol:
OHT), the world leader in virtual sets, on-air graphics and sports production
tools, is continuing its leadership of on-air 3D sports graphics. Sky Sports
has recently upgraded its systems to make use of ORAD's new real time sport
enhancement CyberSport system.
ORAD Hi-Tec Systems has a long standing relationship with Sky Sports having
worked closely with Sky Sports over a number of years in providing the graphics
hardware and software for key events such as the Premiership and Champions
League football as well as rugby. Sky has successfully been using three
CyberSport systems for over five years for the production of all their on-air
graphics.
ORAD United Kingdom has recently upgraded Sky Sports' existing three CyberSport
systems to the latest version, CyberSport 4. CyberSport 4 is the most advanced
on-air graphics solution for the sports broadcast market and is based around
ORAD's DVG10 3-D rendering engine.
The DVG has the smallest footprint of any competing hardware and can be
installed in any OB that is available. This upgrade is seen as a way to enhance
the viewing experience by increasing the amount of information given with the
on-air graphics. A major enhancement is the ease with which virtual advertising
can be inserted into a programme and altered in real time. As a result sponsors
can guarantee when their advertisement is going to appear and change it at the
last minute if required.
The speed of work flow is also significantly improved with the use of
Cybergraphic Maker, the key to CyberSport 4. Phil Madge, Graphics Production
Supervisor of Sky Sports, stated: ' Sky Sports are very pleased with the upgrade
and the stability of the new system. Our operators have now all been trained by
ORAD and are becoming more efficient using the new system. We are looking
forward to pushing the boundaries of on-air graphic generation in the future'.
Current and future enhancements of the system are being undertaken as a result
of this partnership. Avi Sharir, CEO of ORAD, stated: 'All of our customers are
very important to us with regard to product development as they are the ones
using our technology. It is vital that we continue to develop these
relationships so we can provide the market with what it needs'.
About ORAD
Founded in 1993, ORAD is a world leader in TV production technology and rapidly
increasing it's position in the Visual Simulation ('Vissim') industry. ORAD's
line of products include virtual sets, on-air graphics systems, virtual
advertising, sports production solutions and hardware for the Vissim industry.
ORAD has received extensive worldwide recognition for its systems at a
wide-range of events including the 1999/2000 Emmy Award for the 'Implementation
of Real Time Virtual Imaging for Live Events on Television'. ORAD is a publicly
traded company on Frankfurt's Neuer Markt and Alternative Investment Market of
the London Stock Exchange (ISIN: IL0010838071, WKN 928 634 symbol:OHT)
Contact
ORAD Hi-Tec Systems (UK) Ltd
Carl Wolf, London 44 208 395 6203
Shore Capital
Jonathan Nelson, London, UK 44 20 7408 4090
Haubrok Investor Relations
Michael Kempkes, Frankfurt ,Germany 49 211 30126102
This information is provided by RNS
The company news service from the London Stock Exchange
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