Orad Hi-Tec Systems
12 February 2004
12 February 2004
ORAD Hi-Tech Systems Limited
ORAD Graphic Enhancements Technologies partners with NBC Olympics for 2004
Athens Olympic games
New York, USA, February 12, 2004 - ORAD Hi-Tec Systems (symbol: OHT), a world
leader in virtual sets, on-air graphics, and sports production tools, announces
an agreement with NBC Olympics for the implementation of Virtual Graphic
Enhancement tools for swimming and track & field events at the 2004 Olympic
Games, in Athens, Greece.
For the second consecutive Summer Games, NBC Olympics and Orad will be working
together. During the 2000 Olympic Games in Australia, Orad provided NBC
Olympics with graphic effects for the swimming contests. For the 2004 Olympic
Games, NBC and Orad have decided to expand the use of the technology to more
events in addition to swimming.
In Athens, NBC Olympics will be using Orad's CyberSport technologies through
various applications in order to enhance the viewer's experience and
understanding of the summer games.
CyberSport virtual technology allows for the real-time insertion and integration
of graphics into the field of play, enabling the viewers to identify athletes'
names and nationalities. The system has also been designed to highlight and
'paint' previous world records and up-to-the-moment milestones in order to
provide the viewers' with comparative and analytical tools in real-time.
The system will once again be deployed during swimming contests to insert
national flags for each contender, as well as the current world record line. It
will also be used intensively in track & field events, including the long jump
competition, where it will 'paint' the ground using virtual graphics to
differentiate the competitor's jumps. During the discus throw, the system will
create a 'line-to-beat' for every new throw, and for the javelin throw it will
highlight and note the landing point, making it clearer for viewers to follow
the progress in distance reached.
Orad is also in negotiations with other broadcasters worldwide for the 2004
Athens Olympic games.
About ORAD
Founded in 1993, ORAD is a world leader in TV production technology and rapidly
increasing it's position in the Vissim industry. ORAD's line of products include
virtual sets, on-air graphics systems, virtual advertising, sports production
solutions and hardware for the Vissim industry. ORAD has received extensive
worldwide recognition for its systems at a wide-range of events including the
1999/2000 Emmy Award for the 'Implementation of Real Time Virtual Imaging for
Live Events on Television'. ORAD is a publicly traded company on Frankfurt's
Neuer Markt and Alternative Investment Market of the London Stock Exchange
(symbol:OHT)
For further information contact:
Orad Hi-Tec Systems Ltd
Avi Sharir, Israel 972 9 7676 862
Shore Capital
Jonathan Nelson, London, UK 44 20 7408 4090
Haubrok Investor Relations
Michael Kempkes, Frankfurt, Germany 49 211 30126102
This information is provided by RNS
The company news service from the London Stock Exchange
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