Orad Hi-Tec Systems
02 April 2007
April 2, 2007
Orad to provide Deutsche Welle with an additional HDVG platform to supply
on-screen channel branding solution in a deal worth c. US$500,000 in addition to
the contract previously announced on August 2006.
Orad Hi-Tec Systems Limited (Symbol: OHT), a world leading provider of virtual
studios and on-air graphics systems has announced that it will provide an
additional HDVG platform to leading German broadcaster, Deutsche Welle, for its
on-screen channel branding. The deal, valued at an estimated US$500,000 is part
of a new master control room implementation managed by one of the largest system
integrators in Germany, Wellen&Nothen, is in addition to the agreement signed in
August 2006 with Deutsche Welle for more than US$1.3 million for the supply of
three dimensional high definition graphic systems. Deutsche Welle is a member of
the ARD group.
Deutsche Welle's on- screen branding solution will be operated through Orad's
powerful graphic computer, the HDVG, which will enable on screen branding on 8
dual channels, enabling Deutsche Welle to differentiate themselves from other
broadcasters by strengthening their channel identity and increasing viewer
loyalty. Orad's channel branding solution provides a graphical layer that
promotes the channel's programming and general information, such as: weather,
stock market updates, news, and more.
Avi Sharir, CEO and President of Orad: 'This additional sale to Deutsche Welle
clearly indicates our customers' continued satisfaction and Orad's continued
dominance in cutting edge TV production technology'.
About ORAD
Founded in 1993, Orad is a world leader in TV production technology and is
rapidly increasing its position in the real time three dimensional graphic
market. Orad's product line includes virtual sets, on-air graphics systems,
channel branding, virtual advertising, sports production solutions and hardware
for the Virtual Reality industry. Orad is a publicly traded company in the Prime
Standard on Frankfurt's Wertpapierborse Prime Standard and AIM Market of the
London Stock Exchange (symbol: OHT).
www.orad.tv
For further information contact:
ORAD Hi-Tec Systems Ltd +972 9 7676 862
Ehud Ben-Yair ehudb@orad.tv
C.F.O
Shore Capital
Graham Shore, London, UK +44 20 7408 4090
Edicto Investor Relations
Dr. Sonke Knop, Frankfurt, Germany +49 608494859-1
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