Re Contract
Orad Hi-Tec Systems
01 August 2007
Orad Hi-TecSystems Ltd
('Orad' or 'the Company')
Contract win
HBO Asia adopts Orad's 3DPlay channel branding solutions for its channels across
Asia Pacific
Orad Hi-Tec Systems Limited (Symbol: OHT), a world leading provider of Channel
Branding, virtual studios and on-air graphics systems has announced that during
2007 it will provide HBO Asia, the leader in home entertainment, with its 3DPlay
channel branding.
HBO Asia, which has five channels under its multi-channel strategy (HBO, HBO
SIGNATURE, HBO HITS, HBO FAMILY and CINEMAX), provides subscribers with the
ultimate premium movie entertainment package, offering subscribers more viewing
options at any one time for an incredible value. HBO is available in 22
countries throughout Asia and has closed-captioned subtitling in several local
languages
HBO Asia brings the best of Hollywood to Asia due to its licensing deals with
major Hollywood studios - Columbia/TriStar, Paramount Pictures, Universal
Studios and Warner Bros.
HBO Asia chose Orad's channel branding solution to replace its existing systems
as 3DPlay was the only solution that provided a pure three dimensional system.
3DPlay also provides template and database oriented architecture which enables
fast and seamless programming changes.
HBO Asia has already begun to implement 3DPlay systems in nine of its operations
and plans to implement 3DPlay in all of its channels across Asia Pacific. HBO
Asia already benefits from 3DPlay's ability to run multiple compressed video
clips in their native resolution thereby providing superior graphics
capabilities.
Mr. Vincent Teo, Senior Vice President, Technology and Operations, HBO Asia
commented: 'Not only are we very pleased with 3DPlay's capabilities and its
incredibly short implementation period, we are particularly impressed with
Orad's ability to maintain our exact look and feel, thereby strengthening our
branding even more.'
Mr. Avi Sharir, CEO and President of Orad commented: 'We are very happy that HBO
Asia, a premiere entertainment broadcaster, has chosen to adopt our technology
as its current and future platform. We are confident that Orad will expand its
relationship with HBO Asia in the future, thereby strengthening Orad's position
as a leading Channel Branding provider in the world market.'
About Orad
Founded in 1993, Orad is a world leader in TV production technology and is
rapidly increasing its position in the real time three dimensional graphics
market. Orad's product line includes virtual sets, on-air graphics systems,
channel branding, virtual advertising, sports production solutions and hardware
for the Virtual Reality industry. Orad is a publicly traded company in the Prime
Standard on Frankfurt's Wertpapierborse Prime Standard and AIM Market of the
London Stock Exchange (symbol: OHT).
www.orad.tv
About HBO Asia
Singapore-based HBO Asia is able to bring the best of Hollywood to Asia due to
its licensing deals with major Hollywood studios - Columbia/TriStar, Paramount
Pictures, Universal Studios and Warner Bros. HBO Asia offers five
advertising-free subscription movie channels - HBO, HBO SIGNATURE, HBO FAMILY,
HBO HITS and CINEMAX - as well as a subscription video on demand service, HBO ON
DEMAND. In addition to the proprietary and award-winning HBO Original programs
that are produced exclusively for HBO viewers, HBO works with a large number of
major independent production companies to secure exclusive rights to a host of
quality movies. HBO Asia is a joint venture of media giants Paramount Films,
Sony Pictures Entertainment, Time Warner and Universal Studios.
For further information please contact:
ORAD Hi-Tec Systems Ltd +972 9 7676 862
Ehud Ben-Yair ehudb@orad.tv
C.F.O
Shore Capital - Nominated Adviser to Orad
Dru Danford, London, UK +44 20 7408 4090
Edicto Investor Relations +49 608494859-1
Dr. Sonke Knop, Frankfurt Germany
HBO Asia +65 6381 1796
Karen Lai Lai_Karen@hboasia.com.sg
Public Relations Manager
This information is provided by RNS
The company news service from the London Stock Exchange