Orad Hi-Tec Systems
28 November 2006
Orad Hi-Tec Systems Limited ('Orad')
Orad signed a five years revenue sharing agreement with TV Globo worth several
hundred thousand dollars a year.
Orad Hi-Tec Systems (Symbol: OHT), a world-leading provider of virtual studios
and sport production solutions, has announced that it will be upgrading
Brazilian TV Globo's live sport enhancement and virtual advertising capabilities
with cutting edge High Definition technology. TV Globo is the fourth largest
broadcaster in the world and the largest in Brazil. TV Globo, which has the
largest production center in Latin America, producing 75% of all its prime-time
programming. The deal is estimated at several hundred thousand dollars a year.
TV Globo, has been using Orad's CyberSport solution since its inception and will
now benefit from its new HDVG graphic visualisation capabilities, its video
insertion into High Definition, superior High Definition graphics and
CyberSport's simple and powerful user interface.
Mr. Jose Dias, Director of Multimedia Research and Development at TV Globo said:
'CyberSport has enabled us to superimpose online virtual advertisments from our
studios and from the venue itself, greatly simplifying the entire production
process and saving us both time and money.'
Avi Sharir, CEO and President of Orad, commented: 'Orad is always striving to
offer its customers the newest and best technologies in the market. Adding HDVG,
High Definition video insertion and High Definition graphic capabilities to our
already powerful CyberSport solution will strengthen its position as the best
sport graphic enhancement and virtual advertisement solution in the market.'
About ORAD
Founded in 1993, Orad is a world leader in TV production technology and is
rapidly increasing its position in the Virtual Reality industry. Orad's product
line includes virtual sets, on-air graphics systems, virtual advertising, sports
production solutions and hardware for the Virtual Reality industry. Orad is a
publicly traded company in the Prime Standard on Frankfurt's Wertpapierborse
Prime Standard and AIM Market of the London Stock Exchange (symbol: OHT).
www.orad.tv
For further information contact:
ORAD Hi-Tec Systems Ltd
Ehud Ben-Yair 972 9 7676 862
C.F.O ehudb@orad.tv
Shore Capital
Graham Shore, London, UK 44 20 7408 4090
Edicto Investor Relations
Dr. Sonke Knop, Frankfurt Germany 49 608494859-1
This information is provided by RNS
The company news service from the London Stock Exchange
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