Orad Hi-Tec Systems
04 December 2006
Orad signs a new agreement with TeleMadrid worth several hundred thousand
dollars to supply three dimensional news graphics systems.
Orad Hi-Tec Systems (Symbol: OHT), a world-leading provider of virtual studios
and on-air graphics systems, has announced that it has signed a new agreement
with Spain's public TV station, TeleMadrid, to supply Telemadrid's production
studios with multiple Maestro three dimensional graphics stations. Telemadrid,
one of Spain's largest public television broadcaster with over 6 million viewers
will be changing all of their existing graphic systems to Orad's solution.
Telemadrid will take advantage of Orad's 3Designer authoring software to
generate three dimensional template graphics. The templates will be available to
more than 300 journalists using Avid's iNews system. Each of the journalists
will be able to populate the templates with data and create rundowns which can
be taken to air by Avid's Control Air automation system.
Vicente Alcala Boces, of Telemadrid commented: 'After long examination of
various solutions in the market, we found that only Orad's solution has answered
the challenging term of providing over 300 journalists with on-air three
dimensional graphic capabilities and to integrate smoothly with other
technologies, while maintaining the high quality of production. In addition,
Orad's solutions provided the best workflow for the entire production-chain,
from arts to play-out, and was extremely flexible and reliable'.
Avi Sharir, CEO and President of Orad commented: 'Orad established itself as a
key player in the 3D news graphic market with its sale earlier this year to
Deutsche Welle. The sale to Telemadrid is strengthening our presence in the news
graphic market.'
About ORAD
Founded in 1993, Orad is a world leader in TV production technology and is
rapidly increasing its position in the Virtual Reality industry. Orad's product
line includes virtual sets, on-air graphics systems, virtual advertising, sports
production solutions and hardware for the Virtual Reality industry. Orad is a
publicly traded company in the Prime Standard on Frankfurt's Wertpapierborse
Prime Standard and AIM Market of the London Stock Exchange (symbol: OHT).
www.orad.tv
For further information contact:
ORAD Hi-Tec Systems Ltd
Ehud Ben-Yair 972 9 7676 862
C.F.O ehudb@orad.tv
Shore Capital
Graham Shore, London, UK 44 20 7408 4090
Edicto Investor Relations
Dr. Sonke Knop, Frankfurt Germany 49 608494859-1
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