Agreement Signed with DoubleClick International

On-Line PLC
15 February 2000





ON-LINE PLC - RELEASE TO COMPANIES ANNOUNCEMENTS OFFICE

ADVFN & DoubleClick Advertising Link


On-line Plc, the AIM listed Internet company which owns the Internet
investment community ADVFN  (Advanced Financial Network, found at
www.advfn.com) has announced the signing of an agreement with DoubleClick
International. 

In the agreement between DoubleClick and On-line Plc, DoubleClick will act as
the sole and exclusive representative for the placement and delivery of all
advertising on the ADVFN web site.

Michael Hodges, MD On-line PLC, said ' ADVFN's impression rate has increased
dramatically since its launch last year and continues to grow at an impressive
rate. This has allowed us to adjust our advertising strategy. Not only can
DoubleClick supply UK based advertising, it can take advantage of our quality
audience to sell our inventory at a premium price.'

Clem Chambers, Marketing Director, added 'DoubleClick is a market leader in
bringing advertising revenue to high impression web destinations. This
relationship should generate significant income for ADVFN and represents an
important development.'

ADVFN went live in the last quarter of 1999 and has attracted considerable
attention for its unique range of services, including:

* Comprehensive fundamental data from Hemmington Scott
* Real time share price information
* Real time individual trade reports
* Market maker lists
* Portfolios
* Charts
* Stock monitor pages
* Get Quote fast quote page
* RNS News

In addition, ADVFN have recently announced e-mail and WAP Alert features and
the Metatrade service graphically depicting share price movement and market
activity.


Contact: Adrian Weston on 01273 506655 or e-mail [e-mail]