On-Line PLC
2 June 2000
London: 2 June 2000
ON-LINE ANNOUNCES SCANDINAVIAN DISTRIBUTION DEAL
On-line Sports, a division of On-line PLC (the Aim listed Internet and Content
company) today announced a new distribution deal with Golden Games AB,
Sweden's leading mass market distributor.
The deal will open a new market for On-line's forthcoming software titles
distributed throughout the Scandinavian market - one of the biggest in the
world.
According to figures for 1999 released by MDTS, the Swedish equivalent of
ELSPA, the Golden Games AB has a massive 46% market share of the Swedish PC
mass market.
Rod Cobain, On-line Sport's Managing Director said, 'I have worked with Golden
Games for many years and I know they will help greatly with the expansion
plans I have for On-line Sports. We have been very focused in growing our
publishing business and this is an important piece in our growth strategy.'
Thomas Forsberg, Golden Games AB's Managing Director commenting on the
announcement said, 'We have the pipeline, both physical and electronic, to
reach the game playing consumer in Scandinavia. On-line Sports is a great
content provider and we look forward to working with them to deliver
outstanding value and games to the Scandinavian market.'
On-line's Sports label was launched at ECTS in September 1999 and had success
earlier this year with Giant Killers - the first ever football management game
for the under 16's market. On-line Sports is now gearing up, ready for the
launch of Giant Killers Euro Manager 2000 in June during the Euro 2000 Soccer
championships.
Golden Games is a private company located in Stockholm with offices in Norway
and the UK. Currently employing 16 people, Golden Games AB specialises in
mass market value added distribution and demand generation for PC games.
Notes for Editors
- On-line PLC is an AIM listed company specialising in the development
of Internet content and tools, software and web sites. The company is
also active in the development and publication of games in all formats
from PC to Nintendo Colour Gameboy.
- On-line PLC recently successfully floated its financial division
advfn.com PLC (www.advfn.com)
- On-line PLC can be found at www.on-line.co.uk
- Other recent partnerships for On-line PLC have included Internet
projects with GlobalnetFinancial.com and Quote.com.
For more information, please contact:
Chris Patmore - On-line - Tel: 020 8591 1125 x 227, e-mail:
chrisp@on-line.co.uk
Keith Fergie - Golden Games AB - Tel: 01738 583939
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