On-Line PLC
26 July 2000
ON-LINE PLC STRIKE PUBLISHING DEAL WITH SIMON & SCHUSTER INTERACTIVE
On-line PLC (the Aim listed Internet and Content company) today announced a
new publishing deal with Simon & Schuster Interactive, a division of Simon &
Schuster Inc., the publishing operation of Viacom, Inc.
The deal gives On-line the rights to publish Simon & Schuster's best-selling
PC game series, Deer Avenger, Deer Avenger 2 and Deer Avenger 3-D outside of
North America. A parody of the popular deer-hunting genre, Deer Avenger was
the number one selling computer software at Walmart last Christmas season.
On-line have focused their efforts so far this year in the lucrative
football management genre, with Giant Killers, and its follow-up Giant
Killers Euro Manager 2000, and are now expanding their remit to include
other genres. The company have been proactively seeking to strike alliances
with third party developers and publishers as part of their continual growth
strategy.
Rod Cobain, Managing Director of On-line's publishing division, commented,
'This is an important step in On-line's strategy to build its third party
product portfolio. The Deer Avenger series has achieved impressive sales in
North America and we are confident that it can be launched into Europe with
similar success.'
The news follows the recent expansion of On-line's European distribution
network, having signed distribution deals with companies including Golden
Games AB in Scandinavia and A 1 Software in the German territories. This
will enable their product to be launched onto the largest of the European
markets.
Notes for Editors
On-line PLC is an AIM listed company specialising in the development of
Internet content and tools, software and web sites. The company is also
active in the development and publication of games in all formats from PC to
Nintendo Colour Gameboy.
On-line PLC can be found at www.on-line.co.uk
For more information, please contact:
Chris Patmore
Tel: 020 8591 1125 (ext. 227)
E-mail: chrisp@on-line.co.uk
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