Oriflame Cosmetics Capital Market Day

Oriflame is today hosting a Capital Market Day in Stockholm. During
this day CEO Magnus Brännström will give an overview of the Group's
strategy and corner stones going forward together with a regional
review and presentation of market opportunities.

Oriflame will also announce that it is entering the nutritional
wellness segment with a test launch in Western Europe during the
fourth quarter 2008 and with a roll out in 2009-2010. Expected sales
from this new category are incorporated in current outlook and
forecasts.

Furthermore, the Capital Market Day will encompass presentations on
Oriflame's direct selling model and the direct sales industry, the
Group's financials, the new operational platform, the Group's
marketing and product development as well as Oriflame's catalogue
development.

Management is reiterating the outlook for 2008, as well as the
Group's long term targets.


  * Sales growth for 2008 is expected to be well above 10% in local
    currency and operating margin is expected to improve despite the
    prevailing exchange rate environment.

  * As has been shown historically, results for individual quarters
    are affected by a number of factors and vary significantly.
    Catalogue launch dates and the Easter holiday had a beneficial
    timing effect on sales during the first quarter. Also, as stated
    earlier, Oriflame is facing tougher comparable figures for the
    remaining quarters of 2008.

  * Oriflame's long term targets remain. The company aims to achieve
    annual sales growth of around 10% in local currency and to reach
    15% operating margin in 2009.


For further information, please contact:


Magnus Brännström       Chief Executive Officer    Telephone: +41 798
                                                   263 754
Gabriel Bennet          Chief Financial Officer    Telephone: +41 798
                                                   263 713
 Patrik Linzenbold      Investor Relations         Telephone: +46 765
                        Manager                    422 709



Oriflame is an international cosmetics company selling direct, with
sales in 61 countries. Oriflame offers a complete range of high
quality skincare, fragrances, colour cosmetics, toiletries and
accessories, marketed through a sales force of independent sales
consultants. Although the company has grown rapidly it has never lost
sight of its original business concept - natural Swedish cosmetics,
sold from friend to friend. Oriflame is a co-founder of World
Childhood Foundation. Oriflame Cosmetics is listed on the Nordic
Exchange.


The press release can also be downloaded from the following link: