Oriflame issues trading update for Q1 and incre...

Group sales for the first quarter 2008 was well above expectations in
most markets, and will be approximately 21% in Euro and 26% in  local
currency. This performance is due to successful recruitment campaigns
and well received product launches, but also due to timing effects in
the catalogues and the Easter holiday.

As a consequence, Oriflame  is increasing its  sales outlook for  the
year, which previously was  to increase sales in  line with the  long
term target. Sales growth for 2008  is now expected to be well  above
10% in  local currency.  The  outlook that  the operating  margin  is
expected to improve despite the prevailing exchange rate  environment
remains unchanged.

As has  been shown  historically,  Oriflame's quarterly  results  are
affected by a number of factors such as the:

  * Effectiveness of individual catalogues and product introductions
  * Effectiveness and timing of recruitment programmes
  * Timing of sales and marketing activities
  * The number of effective sales days per quarter
  * Currency effect on sales and results


Oriflame Cosmetics SA is publishing its interim report for the period
January - March on 24 April. On the same day Oriflame will hold a
Shareholders' Meeting at Nalen, Regeringsgatan 74, Stockholm at
18.00, where shareholders will have the opportunity to meet with
members of the Board of Directors and management. For those who wish
to participate, please send a mail to [e-mail] no later than
21 April.

For further information, please contact:

Magnus Brännström     Chief Executive Officer  Telephone: [phone]
                                               754
Gabriel Bennet        Chief Financial Officer  Telephone: [phone]
                                               713
Patrik Linzenbold     Investor Relations       Telephone: [phone]
                      Manager                  709



Oriflame is an international cosmetics company selling direct, with
sales in 60 countries. Oriflame offers a complete range of high
quality skincare, fragrances, colour cosmetics, toiletries and
accessories, marketed through a sales force of independent sales
consultants. Although the company has grown rapidly it has never lost
sight of its original business concept - natural Swedish cosmetics,
sold from friend to friend. Oriflame is a co-founder of World
Childhood Foundation. Oriflame Cosmetics is listed on the Nordic
Exchange.


The press release can also be downloaded from the following link: