Winner of Emmy Award

OMG PLC 23 September 2002 2D3 WINS EMMY AWARD FOR REVOLUTIONARY VISUAL EFFECTS TECHNOLOGY US Television Academy Honours British Company's Contribution To Post Production Oxford, UK September 23rd 2002 - The Academy of Television Arts & Sciences has announced that 2d3's automated motion tracker boujou has been awarded a Primetime Emmy Engineering Award. Cited for its revolutionary impact on the creation of complex visual effects, boujou was awarded the Emmy at the Engineering and Interactive Television awards ceremony in Los Angeles. The Emmy Award is given to 'an individual, company or an organization for developments in engineering that are either so extensive an improvement on existing methods or so innovative in nature that they materially affect the transmission, recording or reception of television.' Several of this year's other Emmy award winners - Band of Brothers, Dinotopia, and Jack & The Beanstalk - are UK-based productions. All made use of boujou for their special effects. 2d3, a division of OMG plc (AIM:OMG) was one of only five companies from around the world to receive the award in this year's ceremony, together with Apple Computer, Inc. The company was launched in 2000 to develop commercial applications based on leading research in the vision science field. Since its release early in 2001, 2d3's debut product boujou has made a major contribution to high-profile feature films, television productions, music videos and commercials by facilitating the creation of visual effects combining live footage and 3D, and by assisting in complex compositing tasks. boujou automates the process known as matchmoving or camera tracking, in which live footage is exactly matched with computer-generated elements to create the visual effects which are increasingly the lifeblood of contemporary entertainment production. Matchmoving was previously a highly skilled and expensive process, adding significantly to the cost of film and television post-production. Using advanced adaptive algorithms developed from leading-edge vision science research, boujou has made it possible to create complex visual effects in a greater range of shooting conditions, and in a fraction of the time previously required. With feature film productions such as the Harry Potter series now routinely using boujou to help create hundreds of sophisticated effects scenes, the smaller budgets normal in television production have until recently acted as a brake on the use of similar techniques in small-screen entertainment. By greatly reducing one of the most significant post-production costs, boujou has now brought feature-quality effects work into the mainstream for television producers. For further information, please contact: OMG plc 01865 261800 Julian Morris, Chief Executive OMG: www.omg3d.com Buchanan Communications 020 7466 5000 Tim Thompson/Bobbie Swanson Matchmoving and the visual effects that rely on it are now also economically and technically attainable by professionals outside the film and television industries, such as architectural practices, industrial manufacturers and product designers. Julian Morris, Chairman, OMG plc, comments, 'boujou's success in feature-film production has been phenomenal, and now this award is a very welcome recognition by the industry that 2d3's technology is making it much easier for television producers to raise their production values too. 2d3's mission is to change the economics of visual effects production in many industry sectors by automating highly-skilled and costly tasks. The widespread success and acclaim for 2d3's first product underlines the great potential of this strategy.' About boujou With a user base that includes Dreamworks, Lucas Film, Sony Pictures, Rhythm & Hues and Cinesite, boujou is targeted at film and television effects, games development, architectural visualisation and industrial design applications. boujou allows 3D professionals for the first time to derive complex camera tracks and calibration data from film or video material, without the need for manual tracking input. Proven in production in major feature films including Lord of the Rings, Harry Potter and the Philosopher's Stone, Black Hawk Down, in television productions like Dinotopia, Band of Brothers, Path to War, Jim Henson's Jack & The Beanstalk: The Real Story, and Buffy the Vampire Slayer, and in commercials, music promos and in architectural and industrial visualisations, boujou's combination of complete automation, accuracy and exceptional ability to track difficult material has removed previous limitations on what is achievable in effects production. boujou2 is available for Windows and Linux on standard hardware. boujouVE is available for Windows and Linux on standard hardware. About OMG 2d3 Ltd. is a wholly-owned subsidiary of OMG plc together with Vicon Motion Systems, developers of the world's most advanced motion capture systems, and winner in 2001 of a second Queen's Award for Export Achievement. OMG plc is listed on the London Stock Exchange. - E N D S - This information is provided by RNS The company news service from the London Stock Exchange
UK 100

Latest directors dealings